Steven M. Bellovin wrote:
Cambridge Trust puts your picture on the back of your VISA card, for
instance. They have for more than a decade, maybe even two.
One New York bank -- long since absorbed into some megabank -- did the
same thing about 30 years ago. They gave up -- it was expensive then,
and may not have solved any real problems. (Possibly, it simply didn't
fit their real purpose of attracting more customers.)
They don't for example seem to reduce fraud -- shop staff don't compare
the photo to the customer carefully enough:
R. Kemp, N. Towell, G. Pike, "When seeing should not be believing:
Photographs, credit cards and fraud," Applied Cognitive Psychology Vol
11(3) (1997) pp 211-222.
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