On 6/3/06, Florian Weimer fw-at-deneb.enyo.de |Perry's Cryptography mailing list| < ...> wrote:
We have no real-world studies how users make their day-to-day trust decisions when using the Internet. We do have a beginning, in the study done by Garfinkel, Miller and Wu at MIT (http://groups.csail.mit.edu/uid/projects/phishing/chi-security-toolbar.pdf). It's lab data so not strictly "real-world", and was really aimed at checking the effectiveness of anti-phish toolbars (low), but it spun off some interesting observations that don't contradict anything from the field. A sample quote: "17 subjects (85%) mentioned in the interview that the web content looked professional or similar to what they had seen before." That paper's list of references is also a useful place to look for material about trust decisions, especially the Fogg et.al. paper "What makes Web sites credible?:a report on a large quantitative study". CHI 2001, pp. 61-68. --------------------------------------------------------------------- The Cryptography Mailing List Unsubscribe by sending "unsubscribe cryptography" to [EMAIL PROTECTED]