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Hi James,
Voicecafe would like meet with Mark, can you advise further on cost
etc.
----- Original Message -----
Sent: Monday, 18 August 2003 12:29
Subject: [csforum] US Market entry
assessment service
Hi All,
If you are interested in either entering the US
market or expanding your existing presence there, market assessment can be a
beneficial step before investing time or money on lawyers,
accountants, finding venture capital, finding partners, opening offices,
or employing people. The market assessment service is open to companies
focussed on getting business-to-business (not consumer) technology products
and services into the US.
The service is there to:
* Identify
potential drivers of demand for the Company's Products and Services in the
United States. Drivers include: technology, demographic, legal,
legislative, financial, press and analysts, etc.
* Identify target
markets in the US for the Company's Products and Services: industry,
location, size, annual turnover, etc. List the names of representative
organizations who would be target customers. Indicate the potential size
of each identified market.
* Create a list of company names with
competitive products and services. It includes their location,
size, approximate market share or market size of their products and services,
and a high level description of what they offer. A lack of competition
from other companies or in-house solutions presents a huge barrier to
success.
* Identify representative names and types of US firms with the
requisite skills, credentials, and business models to be potential partners in
the marketing, sale, and implementation of the Products and Services.
*
Identify the professional organizations where the target customers and
potential partners are likely to be members.
* Provide an expert
opinion on the level of interest in the US for the solution offered by the the
company. Provide a recommendation on whether or not to proceed with a
project to enter the United States market at this time and, if so, the next
steps in the process.
The service is provided by Mark Ripma of US based
Menlo Park Research. Mark has significant experience in the technology
sector in the US ranging from start ups through to large corporates PeopleSoft
and Cisco systems. He will be in Christchurch on the 4th and 5th of
September. If you would like to arrange a meeting with him, then do get
in touch with
me
cheers
James
__________________________________________
James
W. Saruchera
Canterbury Development Corporation
Facilitator Canterbury
Software Inc.
DDI +64 3 3536879
Mobile: +64 21 217
1653
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