*hyperLINK***hyperLINK***hyperLINK***hyperLINK***hyperLINK*

Here is the latest issue of Canterbury Software Inc�s hyperLINK
monthly  e-newsletter. Keep reading hyperLINK if you want to be up
with the play in the Canterbury tech sector.

See the full version of hyperLINK at
http://canterburysoftware.org.nz/current.htm

Sign-up options at http://canterburysoftware.org.nz/news.htm

+ Please forward this newsletter. You can freely re-use the feature
stories, provided you acknowledge the credited feature story writer
and hyperLINK as source.

!!!!!!!!!!!!!!!

UPCOMING EVENTS

FEBRUARY 25: Tech BBQ, 5.00pm, location to be advised.

MARCH 2: CSI committee meeting.

MARCH 4: Free Elevator Caf�, Canterbury Innovation Incubator, 200
Armagh St, at 5.30pm. The upcoming elevator features insights from
the following speakers:

MARCH 11: Tech BBQ, 5.00pm, location to be advised.

MARCH 18: Tech BBQ, 5.00pm, location to be advised.

MARCH 25: Tech BBQ, 5.00pm, location to be advised.

APRIL 6: IDC�s Asia/Pacific Security and Continuity Conference 2005,
Auckland - Hilton Hotel, Princes Wharf, 9.00am-4.00pm. Cost: $650.
Registration and programme information at
www.idcresearch.co.nz/Security2005.

MAY 17: The Cambridge Partnering Expo/Technology World 05, Hinxton
Hall, Cambridge England. This is a valuable event for technology
companies seeking new business relationships in the UK and surrounds.
Companies wishing to be part of a CDC-sponsored trade delegation have
until the end of business tomorrow to submit a brief description - no
more than 75 words - of what they do to [EMAIL PROTECTED]

For more information on events check out:
http://canterburysoftware.org.nz/events.htm

###############

hyperLINK: Issue 63 February 24, 2005

+ Feature: Gearing up for a lead-free EU
+ Company Profile: Avatar Web Promotions
+ Research Focus: New Zealand IT Solutions market
+ Tech Newsbytes
+ CSI website happenings
+ Meanwhile, at the forum
+ Contact us, subscribe/unsubscribe etc

###############

*FEATURE*

GEARING UP FOR A LEAD-FREE EU

The first milestone for a European Union directive requiring
electronic components imported into Europe to be free of lead comes
into later this year. Michael Herman reports on how this will affect
local manufacturers.

[more here http://canterburysoftware.org.nz/current.htm#feature1 ]


###############

*COMPANY PROFILE*

AVATAR WEB PROMOTIONS

Established seven years ago as a marketing-oriented web development
company, Avatar Web Promotions has lived up to its promise of knowing
�what it takes

[more here http://canterburysoftware.org.nz/current.htm#feature2 ]

###############

*RESEARCH FOCUS*

NEW ZEALAND IT SOLUTIONS MARKET

The IT solutions market has emerged as the largest and fastest
growing segment of the wider IT market. Michael Herman reports.

Global market intelligence and advisory firm says the IT solutions
market will grow almost twice as fast as the overall IT market
between now and 2009.
Enterprise resource management (ERM) software will maintain its
position as the largest of the application markets in New Zealand but
will be one of the slowest growing due to the maturity and size of
this segment. IDC forecasts that the ERM solutions market will be
worth $480.4 million by the end of 2005.

[more here http://canterburysoftware.org.nz/current.htm#feature3 ]

###############

*TECH NEWSBYTES*
URGENT: Canterbury Development Corporation (CDC) is sponsoring a
trade delegation of Canterbury based high-tech companies to attend
this year�s Cambridge Partnering Expo/Technology World 05 event in
Cambridge, UK.
Hamish House, facilitator for Canterbury Software Inc, says a key
aspect of the event are pre-arranged appointments and private
meetings that allow companies to explore new opportunities with
suitable UK partners.
 [more here
http://canterburysoftware.org.nz/current.htm#newsbyte1 ]

January 31: Canterbury Software Inc. has formed an Online Marketing
and Sales Special Interest Group (SIG) in response to an industry
need expressed at the inaugural Canterbury Software Summit last year.

Canterbury Software committee member Andrei Link will be facilitating
the SIG, which he says will allow Canterbury software companies to
increase their knowledge and practical skills in using the internet
as a mechanism for exporting.
 [more here
http://canterburysoftware.org.nz/current.htm#newsbyte2 ]

January 31: Christchurch based security software company Firetrust
Limited has launched an open source antispam project using its
MailWasher Server email management and security solution.
Firetrust chief executive Nick Bolton says the company recognises
that most antispam technology originates from open source projects
and wants to contribute to the war against spam by making available
the tools it has developed.
 [more here
http://canterburysoftware.org.nz/current.htm#newsbyte3 ]

February 3: SAP Australia and New Zealand (ANZ) has announced year-on-
year product revenue growth of 27% in New Zealand for 2004.
The company says local performance is consistent with the positive
full year results released by SAP AG on 26th January, 2005, which
showed an increase in global revenues of 7% from �7.0 billion in 2003
to �7.5 billion in 2004.
 [more here
http://canterburysoftware.org.nz/current.htm#newsbyte4 ]

February 7: Software failure has become a multi-million dollar
headache for NZ business and Government, according to Borland
Software Australian and New Zealand sales director, Chris Gray.
Gray says three recent independent research projects show endemic
problems in the success, value and alignment of software to business
needs and claims most developed software fails to satisfy clients.
 [more here
http://canterburysoftware.org.nz/current.htm#newsbyte5 ]

February 7: South Island firm iRULE ( www.irule.co.nz ) has launched
a new e-tail technology called Just Try Me� (JTM), which the company
says will break down one of the major obstacles to purchasing
clothing over the internet .
Designed by iRULE founder Daryl Foy and developed by ecosm managing
director and iRULE advisor Roger Nesbitt, JTM helps put the products
customers are interested in trying on in their hand rather than
subjecting them to a 3D online experience.
 [more here
http://canterburysoftware.org.nz/current.htm#newsbyte6 ]

February 14: Christchurch-based marketing strategy consultant and
Canterbury Software Inc. chairman Owen Scott has warned that New
Zealand will struggle to succeed as a hi-tech export economy without
a stronger and more sophisticated support industry.
New Zealand�s technology market is mature enough to warrant the
formation of many specialised support companies, Scott says, and that
he has responded to this market need by bringing former Jade
marketing executive Greg Williamson on board as a business partner.
 [more here
http://canterburysoftware.org.nz/current.htm#newsbyte7 ]

February 18: Christchurch based international search services company
SLI Systems has boosted its �Learning Search�� service with a new
module called Site Champion.
The company says the new module helps eliminate the guesswork from
search engine optimisation by turning common customer search terms
�into a tool to better optimise websites for placement within search
engine listings�.
 [more here
http://canterburysoftware.org.nz/current.htm#newsbyte8 ]

February 22: Veteran construction management and project management
specialist Octa as started an IT practice at its Christchurch office
under the direction of Neil Hamilton.
Hamilton has over 18 years experience of software development,
working for companies like Gen-i and Sungard and Holiday Group, now
iTouch, here and in the UK, US, Australia, and Singapore.
The IT practice at Octa will reflect his passion for helping
companies develop technology products and Hamilton says he would like
to �play a part� in the success of Canterbury�s smaller technology
exporters.
 [more here
http://canterburysoftware.org.nz/current.htm#newsbyte9 ]

------------------------------

*CSI WEBSITE HAPPENINGS*

TECH BBQ

Find out what's coming up at the world famous Christchurch Friday
Tech BBQ, and check out the paparazzi record of BBQs-that-were. You
can also sign up to host a BBQ at your premises (a great opportunity
to let people know about your business and its products). Wherever
it's held, the Tech BBQ gives members of the tech community a chance
to meet other similar people in a relaxed environment, talk shop,
network and get to know each other better.

http://www.canterburysoftware.org.nz/bbq.htm.

------------------------------

*MEANWHILE, AT THE FORUM*

The Forum is your online community, where you can:

+ air your problems and concerns about marketing your software
internationally
+ get rapid and effective suggestions from others like you, who�ve
already done it
+ raise and discuss subjects of general concern to members

Go to http://canterburysoftware.org.nz/forum.htm

------------------------------

CONTACT US ... SUBSCRIBE/UNSUBSCRIBE

hyperLINK email options:
http://canterburysoftware.org.nz/news.htm

Contact the editor, Michael Herman: [EMAIL PROTECTED]



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