Hi, Please find below a description of the latest free workshop that is very relevant for software company's and is being run for the Canterbury Software Cluster. You can register online: http://www.cdc.org.nz/main/clusters_timetable or contact Business Trainings Nicky Leadley on phone (03) 378 0097 or e-mail [EMAIL PROTECTED] I look forward to seeing you all there.
Kind regards Hamish House Facilitator - Canterbury Software Inc How to Plan and Run an Online Marketing Campaign Are you having difficulty with How to plan and run an online marketing campaign. If so this is a workshop that you should not miss. Some of the world's leading companies are spending up to 25% of their marketing dollars online. Smaller companies report a larger percentage, particularly in niche industries, but the road to success is never easy. The Canterbury Software Cluster in conjunction with the Canterbury Development Corporation invite you to attend a free Business Development Workshop "How to plan and run an online marketing campaign". Workshop Details: Workshop Code:C4503I/12 Workshop date:Thursday, 9 June 2005 Workshop time: 2.00pm - 5.00pm Venue: Canterbury Innovation Incubator, 200 Armagh Street, Christchurch Workshop Description: Regardless of your level of experience with online marketing, this workshop will help you to make your next campaign more effective and efficient. Several case studies will be used to illustrate the main points and the workshop will conclude with a practical session. Designed with your needs in mind, this workshop will focus on a number of important issues: * Integrating your campaign with an overall business and marketing plan * Planning and running your campaign as a project * Balancing the DIY and outsourcing approaches in a campaign * Managing risks * Integrating your online campaigns with offline marketing Some special topics will also be covered, including email marketing, use of web analytics, contract negotiation and legal issues, use of press releases, and others. Our Presenters: Andrei Link Andrei Link is Corporate eBusiness Manager at Trimble - a leading innovator of Global Positioning System (GPS) technology. Trimble augments GPS with other positioning technologies and wireless communications to create complete customer solutions. Andrei's background is in software project management and internationalization. For the last five years he has been participating in and managing various online marketing and sales projects and programs. His qualifications include Master of Business Administration from the Massey University and Project Management Professional from the Project Management Institute. Cecilia Aynsley Cecilia has a graduate Diploma in eCommerce, specialising in Business and Web Marketing. She currently works at Christchurch Polytechnic Institute of Technology as a web Marketing Officer. For eight years she worked for John Fairfax (Australia) marketing their offline research service and subsequently marketed their online information service. Cecilia is passionate about ethical online marketing and is a firm believer in researching the market place before committing to any marketing campaign. Follow-up Coaching: After attending this workshop, you are entitled to a one-on-one free coaching session with our presenters to implement the skills, ideas and knowledge gained from the workshop and apply it to your business. To register your interest to attend this workshop, please contact: Business Training: Nicky Leadley ph (03) 378 0097 or e-mail [EMAIL PROTECTED] or register online: http://www.cdc.org.nz/main/clusters_timetable/ ********************************************************************** This electronic email and any files transmitted with it are intended solely for the use of the individual or entity to whom they are addressed. The views expressed in this message are those of the individual sender and may not necessarily reflect the views of the Canterbury Development Corporation. If you are not the correct recipient of this email please advise the sender and delete. Canterbury Development Corporation http://www.cdc.org.nz ********************************************************************** --> via Canterbury Software email forum: Success through Connections Replies will go to the CSForum. Leave or rejoin the list: http://canterburysoftware.org.nz/forum.htm Searchable list archive: http://www.mail-archive.com/[EMAIL PROTECTED]
