>Peter wrote:
>Therefore I believe that TradeNZ and others looking at export markets
>would do >well to specifically consider the Web as a largely
>>non-geographically-determined collection of diverse target markets and
>>communities, not simply/only as an advertising or ecommerce medium.
The issue is similar for us. We need to access educational institutions wanting to
offer particular course content to their students, irrespective of geographic
location. But I'm not sure how this ties in with the Trade NZ structure.
Could the established personal networks that TradeNZ has globally be fed into Internet
based marketing networks? Is it worth looking at integrating these systems in some
way? The idea of Trade NZ offices feeding prospective clients into web marketing
systems in addition to arranging appointments on location may appeal..
Perhaps the resourcing discussion could also include ways in which Trade NZ can
support access to 'global customer profiles'? Some sort of networking/communication
system within Trade NZ where all offices look for on-the-ground opportunities that
match identified 'global demographic profiles'?
cheers
Phil
Director
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