Theoretically speaking, SEO should have to do with a sort of new wave in the evolution of the www, namely the semanticweb. Just in theory, of course, because SEO is somewhat related to the merciless ranking race that is actually affecting also our way of coding web pages. I'm not agree with you, however, when you say that SEO equals evil. Everything has its pros and cons. SEO, if done semantically, is an excellent discipline for improving the quality of the web and the overall user experience.
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