On 9/16/12 2:03 PM, Philip TAYLOR wrote:

don't be afraid to let negative space lie

Don't be afraid to leave parts of the canvas completely blank/empty.

set limits on additive iteration.

Keep under control the impulse to add accents or "tweak" the design.

 > Gropius, van der Rohe, Paul Rand, and Saul Bass are gimmees.

These are the names of well known artists, architects, and in the latter two cases designers who might inspire good work.

Decide on the relationship between IA and  hierarchy

Every site has an architecture and flow - establish those first, "freeze" your decisions, and then sketch/compose ideas that focus on absolutely nothing more than conveying the desired priority and wayfinding cues to the various parts of the site's content.

And here's what a classic says about hierarchy in particular:

http://webstyleguide.com/wsg2/page/hierarchy.html


--
Ben Henick              lurker...@henick.net
Sitebuilder At-Large    t:@bhenick
+1 785 856 1863
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