-Caveat Lector-
from:
http://www.it.fairfax.com.au/990302/hardware/hardware3.html
<A HREF="http://www.it.fairfax.com.au/990302/hardware/hardware3.html">IT NEWS
</A>
-----
Tuesday 2 March 1999
Pentium III-only sites coming
By DAVID FLYNN | INTEL is working with several Australian content
providers to establish Web sites that are not only optimised for PCs
based on the Pentium III processor but restricted to Pentium III
machines.
The program intends for each Web site to probe the PC and use the chip's
Processor Serial Number (PSN) to identify a Pentium III client.
"We want the process of moving around the site to be invisible to the
user, so there's no time lag as you move from one area to the next,"
Angelo Lo Certo, Intel's advertising and Internet marketing manager for
Asia Pacific, said, although he adds "this is one of the ways we'd like
to do it in the future". However, in the early days of the program the
PSN will not be employed. Instead, the exclusivity will be obtained by
the Web sites "interrogating the processor" to obtain a CPU ID which
proclaims the chip as a Pentium II or a Pentium III. This is a generic
instruction common to all chips, not one which tags each individual
processor, says Lo Certo.
"There is no information transaction. The CPU ID is simply a
reporting-back feature, not one of actively sending information. It
works just as an application would if it was drawing a picture on the
screen," he said.
In both cases the common goal is to usher owners of a Pentium III into
special pages where content such as streaming media, 3D interfaces and
animation have been peak-tuned to suit Intel's latest powerhouse
processor.
Australia is one of several countries where such sites will go live
towards the end of March, although Intel would not divulge the names of
partners at this stage.
It is part of the Web Outfitter project, which is intended to showcase
the Net-savvy attributes of the Pentium III and its 70 new instructions,
many of which were born with the Net in mind.
At the heart of the program is Intel's own Web Outfitter site. It is
from here that users will be able to download browser plug-ins that
Intel has had optimised for the Pentium III platform, and then click on
links to third-party sites that utilise those cutting-edge technologies.
"The basic premise is that if you have a Pentium III-based PC your
Internet experience will be greatly enhanced," says Lo Certo.
The third-party program has its own operating budget above the $US300
million advertising war chest earmarked for the Pentium III, although
Intel would not reveal how much would be funnelled into its own efforts
or the third-party sites.
But the Web Outfitter scheme is not designed to persuade buyers to
choose a machine with the Pentium III inside (just as well, considering
that behind the big blue door is strictly "members only"). It is an
after-sales benefit, designed to increase that vital post-sale
satisfaction and reinforce the buyer's decision. "On our own site we're
developing themes on various issues, like a magazine," says Lo Certo.
"We want to broaden its appeal by making it a little bit like a long
periodical magazine that changes its theme once every second month, and
that theme is bought to life with added information.
"The type of Web sites we're working with then add to that theme. That
means not just the traditional uses of the Internet for research and
e-mail but also lifestyle-oriented material such as entertainment,
recreation and learning, and we'd like to hit some of these high notes
with the service."
A spokeswoman for competitive chip-marker AMD said that while AMD
maintained an "extensive and successful program" to help software and
hardware developers enhance their products for the 3DNow multimedia
technology built into AMD's K-6 processor family, including the new K-6
III, it had no plans to create a Web-specific content scheme.
| go to top |
Intel cools clamour to join gigahertz club
INTEL has demonstrated a version of its new Pentium III microprocessor
that computes more than a billion operations a second, the so-called
one-gigahertz mark.
Pentium III-only sites coming
INTEL is working with several Australian content providers to establish
Web sites that are not only optimised for PCs based on the Pentium III
processor but restricted to Pentium III machines.
------------------------------------------------------------------------
Copyright © 1998 John Fairfax Holdings Ltd.
All rights reserved.
-----
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