-Caveat Lector- >>>"Voila" vs "Screw You" Moments<<<
Comment http://www.guardian.co.uk/antiwar/story/0,12809,906400,00.html Put away the cuddly toys. Now it's time to get tough Civil disobedience may be the only way to stop the war against Iraq Naomi Klein Monday March 3, 2003 The Guardian At the Pentagon they call it the Voila Moment. That's when Iraqi soldiers and civilians, with bombs raining down on Baghdad, suddenly scratch their heads and say to themselves: "These bombs aren't really meant to kill me and my family, they are meant to free us from an evil dictator!" At that point, they thank Uncle Sam, lower their weapons, abandon their posts, and rise up against Saddam Hussein. Voila! Or at least that's how it is supposed to work, according to the experts in "psychological operations" who are already waging a fierce information war in Iraq. The Voila Moment made its first foray into the language of war last Monday, when a New York Times reporter quoted an unnamed senior US military official using the term. This peppering of military jargon with bon mots could be Colin Powell's latest plan to win over the French on the security council. More likely, it's a product of the Bush administration's penchant for hiring advertising executives and flaky management consultants as foreign policy advisers. (Doesn't the Voila Moment sounds suspiciously like the Wow Factor sold to millions of corporate executives as the key to building a powerful brand?) Wherever it came from, the Pentagon has Voila in its sights, and it is sparing no expense to hit its target. Airborne transmitters are flying over Iraq broadcasting radio propaganda. Iraqi business, military and political officials have been bombarded with emails and phone calls urging them to see the light and switch sides. Fighter planes have dropped more than 8 million leaflets informing Iraqi soldiers that their lives will be spared if they walk away from their military equipment. "It sends a direct message to the operator on the gun," says Lieutenant- General T Michael Moseley, commander of allied air forces in the Gulf. According to the senior military official quoted in the New York Times, central command will know it has reached Voila when "we see a break with the leadership". In other words, the US military is advocating nothing less than mass civil disobedience in Iraq: a refusal to obey orders or to participate in an unjust war. Will it work? I'm sceptical. There was, after all, a Voila Moment during the last Gulf war, when many Iraqis living near the Kuwaiti border believed US promises that they would be supported if they rose up against Saddam. It was followed shortly afterwards by a Screw You Moment, when the rebels watched US forces abandon them to be massacred. But all this Voila talk got me thinking: the civil disobedience the US military is hoping to provoke in Iraq is exactly the sort of thing the anti-war movement needs to inspire in our countries if we are really going to stop, or at least curtail, the pending devastation in Iraq. What would it take for large numbers of people in the US, the UK, Italy, Canada - and any other country assisting the war effort - truly to break with our leaders and refuse to comply? Can we create thousands of Voila Moments back home? That is the question facing the global anti-war movement as it plans its follow-up to the spectacular marches on February 15. During the Vietnam war, thousands of young Americans decided to break with their leaders when their draft cards arrived. And it was this willingness to go beyond protest and into active disobedience that slowly eroded the domestic viability of the war. What will today's conscientious objectors and military deserters look like? Well, in Italy activists have been blocking dozens of trains carrying US weapons and personnel on their way to a military base near Pisa, and dockworkers have refused to load arms shipments. Two US military bases were blockaded in Germany, as was the US consulate in Montreal and the air base at RAF Fairford in Gloucester, while thousands of protesters have demonstrated at Shannon airport, which, despite Irish claims of neutrality, is being used by the US military to refuel its planes en route to Iraq. In Chicago, more than a hundred high-school students demonstrated outside the headquarters of Leo Burnett, the advertising firm that designed the US military's hip, youth-targeted Army of One campaign. The students claim that in underfunded Latino and African-American high schools, the army recruiters far outnumber the college scouts. The most ambitious plan has come from San Francisco, where a coalition of anti-war groups is calling for an emergency non-violent counter-strike the day after the war starts: "Don't go to work or school. Call in sick, walk out. We will impose real economic, social and political costs and stop business as usual until the war stops." It's a powerful idea: peace bombs exploding wherever profits are being made from the war - gas stations, arms manufacturers, missile-happy TV stations. It might not stop the war, but it would show that there is a principled position between hawk and hippy: a militant resistance for the protection of life. For some, this escalation of the war against war seems extreme: there should simply be more weekend marches, bigger next time, so big they are impossible to ignore. Of course there should be more marches, but it should also be clear by now that there is no protest too big for politicians to ignore. They know that public opinion in most of the world is against the war. What they are carefully assessing, before the bombs start falling, is whether the anti-war sentiment is "hard" or "soft". The question is not "do people care about war?" but "how much do they care?" Is it a mild consumer preference against war, one that will evaporate by the next election? Or is it something deeper and more lasting - a, shall we say, Voila kind of care? On one end of the caring spectrum, Levi's Europe has decided to cash in on the anti-war fad by releasing a limited edition teddy bear with a peace symbol attached to its ear. You can clutch and hug it while watching the scary terror alerts on CNN. Or you could turn off CNN, refuse to be a soft and cuddly peacenik, get out there and stop the war. · Naomi Klein is the author of Fences and Windows. www.nologo.org Guardian Unlimited © Guardian Newspapers Limited 2003 Forwarded for your information. 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