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http://www.campaignwatch.org/more1.htm#update
David E. Scheim


In September 2000, the Bush campaign ran a television ad attacking the Democrats' prescription drug plan in which the word âRATSâ flashed on the screen for one-thirtieth of a second.1  

The FCC commenced a probe as to whether the ad violated its policy against subliminal advertising.2

Republican strategist Ralph Reed, who ran Bob Doleâs 1996 presidential campaign, said that he could not believe the word âratsâ was inserted accidentally or inadvertently, and that âsomeone ought to have the grace to resign.â3

Dartmouth political scientist Lynn Vavreck observed, âthe word âRatsâ was clearly put there intentionally. Somebody made this frame specifically. You can see the word is in a larger font and comes on top of the previous text,â she said.4


Yet when questioned by reporters, Bush said the idea that his campaign was flashing subliminal messages was absurd, adding âconspiracy theories abound in Americaâs politics.â5





1. âBush Campaign Struggles with âRatsâ ad,â Reuters English News Service, 9/13/00; Seattle Times, 9/13/00, p. A1.
2. âUSA: FCC to review broadcast of Republican âRATSâ ad,â Reuters English News Service, 9/13/00; LA Times, 9/14/00, p. A22.
3. âBush Campaign Struggles with âRatsâ ad,â Reuters English News Service, 9/13/00; Seattle Times, 9/13/00, p. A1.
4. Ibid.
5. Ibid.

www.ctrl.org DECLARATION & DISCLAIMER ========== CTRL is a discussion & informational exchange list. Proselytizing propagandic screeds are unwelcomed. Substanceânot soap-boxingâplease! These are sordid matters and 'conspiracy theory'âwith its many half-truths, mis- directions and outright fraudsâis used politically by different groups with major and minor effects spread throughout the spectrum of time and thought. That being said, CTRLgives no endorsement to the validity of posts, and always suggests to readers; be wary of what you read. CTRL gives no credence to Holocaust denial and nazi's need not apply.

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