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-Caveat Lector-

Arianna Online
November 5, 2004

The Anatomy of a Crushing Political Defeat

By Arianna Huffington

This election was not stolen. It was lost by the Kerry
campaign.

The reason it's so important to make this crystal clear
- even as Kerry's concession speech is still ringing in
our ears - is that to the victors go not only the
spoils but the explanations. And the Republicans are
framing their victory as the triumph of conservative
moral values and the wedge cultural issues they
exploited throughout the campaign.

But it wasn't gay marriage that did the Democrats in;
it was the fatal decision to make the pursuit of
undecided voters the overarching strategy of the Kerry
campaign.

This meant that at every turn the campaign chose
caution over boldness so as not to offend the
undecideds who, as a group, long to be soothed and
reassured rather than challenged and inspired.

The fixation on undecided voters turned a campaign that
should have been about big ideas, big decisions, and
the very, very big differences between the worldviews
of John Kerry and George Bush - both on national
security and domestic priorities - into a narrow trench
war fought over ludicrous non-issues like whether Kerry
had bled enough to warrant a Purple Heart.

This timid, spineless, walking-on-eggshells strategy -
with no central theme or moral vision - played right
into the hands of the Bush-Cheney team's portrayal of
Kerry as an unprincipled, equivocating flip-flopper
who, in a time of war and national unease, stood for
nothing other than his desire to become president.

The Republicans spent a hundred million dollars selling
this image of Kerry to the public. But the public would
not have bought it if the Kerry campaign had run a
bold, visionary race that at every moment and every
corner contradicted the caricature.

Kerry's advisors were so obsessed with not upsetting
America's fence-sitting voters they ended up driving
the Kerry bandwagon straight over the edge of the Grand
Canyon, where the candidate proclaimed that even if he
knew then what we all know now - that there were no WMD
in Iraq - he still would have voted to authorize the
use of force in Iraq.

This equivocation was not an accidental slip. It was
the result of a strategic decision - once again geared
to undecided voters - not to take a decisive, contrary
position on Iraq. In doing so, the Kerry camp failed to
recognize that this election was a referendum on the
president's leadership on the war on terror. (Jamie
Rubin, who had been hired by the campaign as a foreign-
policy advisor, went so far as to tell the Washington
Post that Kerry, too, would likely have invaded Iraq.)

It was only after the polls started going south for
Kerry, with the president opening a double-digit lead
according to some surveys, that his campaign began to
rethink this disastrous approach. The conventional
wisdom had it that it was the Swift Boat attacks that
were responsible for Kerry's late-summer drop in the
polls but, in fact, it was the vacuum left by the lack
of a powerful opposing narrative to the president's
message on the war on terror - and whether Iraq was
central to it - that allowed the attacks on Kerry's
leadership and war record to take root.

We got a hint of what might have been when Kerry
temporarily put aside the obsession with undecideds and
gave a bold, unequivocal speech at New York University
on Sept. 20 eviscerating the president's position on
Iraq. This speech set the scene for Kerry's triumph in
the first debate.

Once Kerry belatedly began taking on the president on
the war on terror and the war on Iraq - "wrong war,
wrong place, wrong time" - he started to prevail on
what the president considered his unassailable turf.

You would have thought that keeping up this line of
attack day in and day out would have clearly emerged as
the winning strategy - especially since the morning
papers and the nightly news were filled with stories on
the tragic events in Iraq, the CIA's no al-Qaida/Saddam
link report, and the Duelfer no-WMD report.

Instead, those in charge of the Kerry campaign ignored
this giant, blood-red elephant standing in the middle
of the room and allowed themselves to be mesmerized by
polling and focus group data that convinced them that
domestic issues like jobs and health care were the way
to win.

The Clintonistas who were having a greater and greater
sway over the campaign - including Joe Lockhart, James
Carville and the former president himself - were
convinced it was "the economy, stupid" all over again,
which dovetailed perfectly with the beliefs of chief
strategist Bob Shrum and campaign manager Mary Beth
Cahill.

But what worked for Clinton in the '90s completely
failed Kerry in 2004, at a time of war, fear and
anxiety about more terrorist attacks. And even when it
came to domestic issues, the message was tailored to
the undecideds.

Bolder, more passionate language that Kerry had used
during the primary - like calling companies hiding
their profits in tax shelters "the Benedict Arnolds of
corporate America" - was dropped for fear of scaring
off undecideds and Wall Street. Or was it Wall Street
undecideds? ("This was very unfortunate language,"
Roger Altman, Clinton's Deputy Treasury Secretary told
me during the campaign. "We've buried it." And indeed,
the phrase was quickly and quietly deleted from the
Kerry Web site.)

Sure, Kerry spoke about Iraq until the end (how could
he not?), but the majority of the speeches, press
releases and ads coming out of the campaign, including
Kerry's radio address to the nation 10 days before the
election, were on domestic issues.

The fact that Kerry lost in Ohio, which had seen
232,000 jobs evaporate and 114,000 people lose their
health insurance during the Bush years, shows how wrong
was the polling data the campaign based its decisions
on.

With Iraq burning, WMD missing, jobs at Herbert Hoover-
levels, flu shots nowhere to be found, gas prices
through the roof, and Osama bin Laden back on the scene
looking tanned, rested, and ready to rumble, this
should have been a can't-lose election for the
Democrats. Especially since they were more unified than
ever before, had raised as much money as the
Republicans, and were appealing to a country where 55
percent of voters believed we were headed in the wrong
direction.

But lose it they did.

So the question inevitably becomes: What now?

Already there are those in the party convinced that, in
the interest of expediency, Democrats need to put forth
more "centrist" candidates - i.e. Republican-lite
candidates - who can make inroads in the all-red middle
of the country.

I'm sorry to pour salt on raw wounds, but isn't that
what Tom Daschle did? He even ran ads showing himself
hugging the president! But South Dakotans refused to
embrace this lily-livered tactic. Because, ultimately,
copycat candidates fail in the way "me-too" brands do.

Unless the Democratic Party wants to become a permanent
minority party, there is no alternative but to return
to the idealism, boldness and generosity of spirit that
marked the presidencies of FDR and JFK and the short-
lived presidential campaign of Bobby Kennedy.

Otherwise, the Republicans will continue their winning
ways, convincing tens of millions of hard working
Americans to vote for them even as they cut their
services and send their children off to die in an
unjust war. Democrats have a winning message. They just
have to trust it enough to deliver it. This time they
clearly didn't.

http://www.progressivetrail.org/articles/041105Huffington.shtml?mail=05

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DECLARATION & DISCLAIMER
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CTRL is a discussion & informational exchange list. Proselytizing propagandic
screeds are unwelcomed. Substance—not soap-boxing—please!   These are
sordid matters and 'conspiracy theory'—with its many half-truths, mis-
directions and outright frauds—is used politically by different groups with
major and minor effects spread throughout the spectrum of time and thought.
That being said, CTRLgives no endorsement to the validity of posts, and
always suggests to readers; be wary of what you read. CTRL gives no
credence to Holocaust denial and nazi's need not apply.

Let us please be civil and as always, Caveat Lector.
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