-Caveat Lector-   <A HREF="http://www.ctrl.org/">
</A> -Cui Bono?-

Dave Hartley
http://www.asheville-computer.com/dave



-----Original Message-----
From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED]]On
Behalf Of Mark Greer
Sent: Wednesday, April 05, 2000 12:16 PM
To: [EMAIL PROTECTED]
Subject: ALERT: Magazines Paid To Spout Drug War Propaganda


DrugSense FOCUS Alert # 167 April 5, 2000

Magazines Paid To Spout Drug War Propaganda

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PLEASE COPY AND DISTRIBUTE
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DrugSense FOCUS Alert # 167 April 5, 2000

A few months ago, Salon.com published a story explaining how television
networks were getting paid federal money to insert government approved
anti-drug messages in their programming. The networks got the money as part
of the billion-dollar propaganda campaign organized by the Office of
National Drug Control Policy and the Partnership for a Drug-Free America.

Many were rightly shocked by this arrangement, but some argued that it
revolved around entertainment programming on television, where people don't
necessarily expect to find objective or accurate information. Daniel
Forbes, who wrote the original story for Salon, is back with another story
about how supposedly objective and serious magazines also got paid if the
ONDCP/PDFA liked the slant of their stories (The entire story of "The Drug
War Gravy Train" by Forbes can be read at
http://www.mapinc.org/drugnews/v00/n428/a04.html, below is a short
Associated Press report on the subject.)

Forbes identifies the following magazines as those that took money for
publishing propaganda approved by the ONDCP: US News & World Report, The
Sporting News, Family Circle, Seventeen, Parade and USA Weekend. While the
editors at the magazines deny that the payoffs impacted the stories
published in the magazines, evidence collected by Forbes suggests otherwise.

"Take the case of two magazines: Family Circle and Woman's Day, the latter
published by Hachette Filipacchi Magazines Inc.  To the average reader,
these books probably appear about as different as Tweedledum and
Tweedledee.  But appearances can be deceptive.  According to Hall's
Magazine Reports Inc., an industry research group, Family Circle ran a
hefty eight-and-a-half pages of anti-drug editorial matter in 1999.
Woman's Day, on the other hand, ran none, states Hall's research director,
Sandy Santora.  Family Circle was the recipient of a $1.4 million
drug-office ad buy, second only to Parade.  The Woman's Day buy? Zero."

Please write letters to some or all of the magazines that took the payments
expressing disappointment at their willingness to place ad revenues and
drug war orthodoxy over independence and objectivity.

Thanks for your effort and support.

                     WRITE A LETTER TODAY

                It's not what others do it's what YOU do

***************************************************************************

PLEASE SEND US A COPY OF YOUR LETTER OR TELL US WHAT YOU DID ( Letter,
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Please post a copy your letter or report your action to the sent letter
list ([EMAIL PROTECTED]) if you are subscribed, or by E-mailing a copy
directly to [EMAIL PROTECTED]  Your letter will then be forwarded to the
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suit

This is VERY IMPORTANT as it is the only way we have of gauging our impact
and effectiveness.

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CONTACT INFO

Source: U.S. News and World Reports
Contact: [EMAIL PROTECTED]

Source: Parade Magazine
Contact: http://www.parade.com/email/index.html

Source: USA Weekend
Contact: http://www.usaweekend.com/about/mail_letter_eds.html

Source: Seventeen
Contact: [EMAIL PROTECTED]

Source: Family Circle
Contact: [EMAIL PROTECTED]

Source: The Sporting News
Contact: [EMAIL PROTECTED]

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ARTICLE

Pubdate: Sun, 02 Apr 2000
Source: Los Angeles Times (CA)
Copyright: 2000 Los Angeles Times
Contact: [EMAIL PROTECTED]
Address: Times Mirror Square, Los Angeles, CA 90053
Fax: (213) 237-4712
Website: http://www.latimes.com/
Forum: http://www.latimes.com/home/discuss/
Author: From Associated Press

6 MAGAZINES GIVEN ANTI-DRUG DISCOUNTS

WASHINGTON--The White House drug policy office offered financial incentives
to at least six magazines that ran stories discouraging drug use, an
arrangement similar to one with television networks.

The drug office and the publications say there were never any attempts to
influence the content of articles.  Under the deal with the networks, which
drew public attention earlier this year, programs that carried anti-drug
messages could be exempted from requirements to run anti-drug ads.

Stephen G.  Smith, editor of U.S.  News & World Report, one of the six
named in a report by the online magazine Salon, told Associated Press that
people on the editorial side were "utterly ignorant of any kind of
arrangement or even the hint of any kind of arrangement."

He noted that an article in the January issue of the magazine questioned
the propriety of television networks including anti-drug themes in
entertainment shows in exchange for public service announcements.

Salon reported that the Sporting News, Family Circle, Seventeen, Parade and
USA Weekend also made use of the arrangement that gave them financial
credits worth thousands of dollars in ad space they owed the Office of
National Drug Control Policy.

"We have been open about this from the beginning," Bob Weiner, spokesman
for White House drug policy director Gen.  Barry R. McCaffrey, said in an
interview.

He said there was "no attempt and no action that dictates any content
control whatsoever." The magazines' editorial sides were unaware of, and
played no role in, negotiations between the office's ad agency that bought
ad space and their sales departments, he said.

Congress in 1997 approved a $1-billion program to buy anti-drug ads in the
national media.

The agreements with the networks and magazines reduce their public service
obligations when they carry anti-drug messages in their shows or articles.

U.S.  News Publisher Bill Holiber said in an interview that dealings with
the drug office occurred before he started his job in January.  He said the
magazine no longer gets ads from the office because it is against the
magazine's policy to link editorial content to financial incentives.

Holiber said U.S.  News never submitted articles for review, but the ad
agency representing the drug office looked at articles on its own to see if
they met the criteria for exemptions.  He said articles in the publication
never qualified.

Revelations that the drug office reviewed such television shows as "ER" and
"The Practice" raised concerns of government interference in editorial
independence.  In January, the White House announced new guidelines making
clear that it would not review program episodes for ad credits until after
they have been aired.

****************************************************************************
**

SAMPLE LETTER

To the editor:

I was surprised and disappointed to read at Salon.com that your publication
accepted money from the Office of National Drug Control Policy in return
for approval of stories with an "anti-drug" slant.

Some may argue that it is appropriate to join forces with government
agencies that claim to fight illegal drugs since the illegal drug market is
related to may societal ills. However, an honest appraisal of the situation
shows that the drug war that has been continually waged for decades causes
much more harm than good. Scare stories and calls to "get tough" on drugs
may seem effective to those who don't look past the surface, but attempts
to use coercion to stop drugs only leads to bad results. Throughout the
1990s the U.S. has used more resources and jailed more people in the name
of the drug war only to see rates of drug use increase along with levels of
drug potency. By taking the money and sticking to the party line your
publication is shamelessly supporting these terrible results.

Stephen Young

IMPORTANT: Always include your address and telephone number

Please note: If you choose to use this letter as a model please modify it
at least somewhat so that the paper does not receive numerous copies of the
same letter and so that the original author receives credit for his/her
work.
----------------------------------------------------------------------------

ADDITIONAL INFO to help you in your letter writing efforts

3 Tips for Letter Writers http://www.mapinc.org/3tips.htm

Letter Writers Style Guide http://www.mapinc.org/style.htm

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Prepared by Stephen Young - http://home.att.net/~theyoungfamily
Focus Alert Specialist



Mark Greer
Executive Director
DrugSense
[EMAIL PROTECTED]
http://www.drugsense.org
http://www.mapinc.org


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********************* Just DO It!! **********************************

Mark Greer
Executive Director
DrugSense
[EMAIL PROTECTED]
http://www.drugsense.org/
http://www.mapinc.org/

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