> "I picture the reality in which we live in terms of military
> occupation. We are occupied the way the French and Norwegians
> were occupied by the Nazis during World War II -- but this time
> we are occupied by an army of marketers."
And this starts at birth: in the hospital, the new parents are sent
home with a suitcase full of ads, coupons, samples, etc. One of these
coupons is inevitably a subscription for a parenting magazine whose ads
and articles (sponsored by their advertisers) lay a master guilt-trip
on the parents: "You are a bad parent if you don't spend your entire
income on a designer nursery, designer clothes, disposable diapers that
feel like cloth, special bent bottles that don't put air in baby's
stomach, the latest toys, lessons to make your baby smarter than any
other, get them on the waiting list for the best nursery, elementary,
and high schools, and the list goes on and on and on, oops, forgot the
electric baby wipe warmer. As soon as baby is aware of TV, they are
bombarded with toy and junk food commercials. In school, the corporate
predators provide "curriculum materials" and subsidize activities. I
remember in high school nutrition class getting a pamphlet from the Dr.
Pepper company with recipes using Dr. Pepper. An example was making a
corn bread cake with a box of corn bread mix and a bottle of Dr.
Pepper.
"Consumers are like roaches -- you spray them and spray
> them and they get immune after a while."
This is an extremely insightful sentence. This is also true of just
about everything we get from the media: violence, profanity,
non-marital sex, greed, political correctness, etc.
"Advertising is not just about manipulating
> people anymore," culture jammer Pedro Carvajal says. "It's about
> taking over their major environment."
One small way that I fight this at home is, at dinner, to serve the
condiments in real dishes, not the bottles in which they came.
> Numerous forms of subversive media --the most high-profile
> being "Adbusters," a Vancouver-based antiadvertising magazine --
> are disseminating information on the depredations of advertising.
On Friday after the U.S. Thanksgiving holiday in November, Adbusters
celebrates "Buy Nothing Day" during which the goal is not to contribute
to the Gross National Product. This day was chosen because it is
usually the biggest shopping day of the year, officially opening the
Christmas shopping season.
Tenorlove
only 156 shopping days left until Christmas!
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