-Caveat Lector-

-------- Original Message --------
Subject: PBS airs trade secrets of chemical industry
Date: Thu, 15 Mar 2001 22:10:11 -0600 (CST)
From: "Mark Graffis" <[EMAIL PROTECTED]>
Organization: ?
To: undisclosed-recipients:;

Thursday, March 15, 2001

On March 26 PBS will air "Trade Secrets," a report on the chemical industry
produced by the Peabody Award-winning duo of Bill Moyers and Sherry Jones.

A newly formed environmental campaign hopes to use the broadcast to spark
national awareness and action on the issue.

The documentary is based on internal documents about the chemical industry.
It addresses a fundamental question about the industry and environmental
safeguards: "In the 50 years of the chemical revolution, more than 75,000
chemicals have been released into the environment.  What happens as our body
absorbs them, and how can we protect ourselves?"

It was the announcement in January of the broadcast of "Trade Secrets" that
spurred Montana-based Bryony Schwan of Women's Voices for the Earth to
action.  She joined forces with other environmental groups to form the
Coming Clean Campaign.

Through the Internet, the campaign has extended thousands of invitations to
individuals to watch the PBS documentary through community-based "viewing
events." The Coming Clean Web site offers a toolkit to help people organize
viewings in their communities.

"Coming Clean is assisting groups across the country to use the opportunity
of this prime-time television special to boost their ongoing work to fight
toxic pollution in their own communities," says Schwan.

Dozens of cities have planned viewing events, rallying everyone from garden
club members to major environmental groups.  In San Francisco, for example,
Mayor Willie Brown will host an event that will be attended by 42 community
groups interested in environmental issues.

In Washington, D.C., policymakers and congressional representatives will
gather at a restaurant to watch the documentary.  Several cities in Ontario,
Canada, will host events, and Boston will gather scientists for a panel
discussion the day after the broadcast.

[chemical] Organizers hope Coming Clean will become a resource tool for
community action against chemical polluters.  Schwan hopes the campaign will
become a resource tool for community-based organizations that want to share
information on toxic polluters.  To that end, Coming Clean is looking for
community stories on chemical pollution that will be posted on its Web site.

"After people view the documentary and see the kinds of issues that groups
are dealing with all over the country, they'll be able to see what the toxic
issues are in other states.  And if a corporation is polluting in your town
and planning to open up in another town, people will have that information,"
says Schwan.

At a time of high-stakes lawsuits against the media by the beef industry and
corporations such as Food Lion, some media outlets are stopping short of
targeting large corporations that have deep pockets to pursue lawsuits.

Schwan is confident that the credibility of veteran journalist Moyers will
erase fears of litigation in the wake of "Trade Secrets." "We're hopeful
that Moyers will do a thorough job.  He isn't known for being superficial,
so we're excited."

The Coming Clean campaign is a joint project of the Center for Health,
Environment and Justice, the Environmental Health Fund, the Environmental
Working Group and Women's Voices for the Earth.

Copyright 2001, Environmental News Network

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