-Caveat Lector-

Media's New Sugar Daddies: Foundations

 By Richard Morin and Claudia Deane
Tuesday, May 15, 2001; Page A15


Tax-exempt foundations are quietly spending millions to fund journalism
fellowships, finance media watchdog organizations and even pay the bills
for major newspaper, radio and television reporting projects.

As a consequence, these nonprofits have established "a significant beachhead
in serious journalism and in some unexpected places, such as Glamour magazine
and MTV," writes former Philadelphia Inquirer reporter Rick Edmonds in a
provocative new Poynter Institute report.

The Pew Charitable Trusts of Philadelphia is the biggest player in the news
business, Edmonds wrote. Pew has pledged $10.9 million to fund the Project
for Excellence in Journalism and the Committee of Concerned Journalists.
It will spend $11 million to support the Pew Research Center for the People
and the Press, which conducts surveys on politics and policy issues. Pew
also has committed $5.8 million to support Terrence Smith's media reporting
unit at PBS for "The NewsHour with Jim Lehrer."

The Henry J. Kaiser Family Foundation of Menlo Park, Calif., is the other
prominent foundation helping to make news. Kaiser has ongoing relationships
with The Washington Post and National Public Radio to do news surveys.
(The writers of this column work closely with senior Kaiser staffers and
 researchers at Harvard University on these polls, with the foundation paying
most of the cost.)

Kaiser, with an institutional emphasis on public health issues, also has hooked
up with Glamour magazine, MTV and Black Entertainment Television to do
news projects. It recently announced a partnership with the PBS show "HealthWeek"
to produce 12 special segments on health policy.

Edmonds says foundations don't dictate content or otherwise meddle in news
operations. But he warns that foundation dollars could mean some stories of
interest to the foundation get lavish coverage while other stories do not -- a
troubling "exercise in journalistic agenda-setting."

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