-Caveat Lector-

> FYI
>
> http://www.zdnet.com/zdnn/stories/news/0%2C4586%2C5099746%2C00.html
>
> WebMD offers free Prozac
>
> Reuters
> November 16, 2001 3:27 PM PT
>
> In what may be a sign of the times, one down-and-out
> dot-com is offering free Prozac to depressed consumers
> as part of a promotion by a drug company.
> The Indianapolis pharmaceutical maker Eli Lilly has
> teamed with money-losing Internet healthcare company
> WebMD to offer Americans a free month's supply of the
> famed antidepressant.
>
> TV commercials direct consumers to the WebMD Web site
> where they can sign up for one month of free Prozac
> through a special promotion with Indianapolis-based
> Eli Lilly, whose brand flashes up on the screen.
>
> The direct-to-consumer advertising campaign, launched
> more than six months ago, appears to have gained
> momentum since Sept. 11 with more frequent television
> ads and a prominent display offer on WebMD's home
> page. The offer also appears with a coupon in
> newspapers and magazines.
>
> Preying on the angst in America? "Absolutely not,"
> said Eli Lilly spokeswoman Debbie Davis. "This is
> aimed at patients who have already been diagnosed with
> depression and have been stabilized on fluoxetine. For
> them, this is another treatment option."
>
> Both Davis and a representative for WebMD declined to
> provide details about the advertising campaign.
>
> Prozac has already lost about 80 percent of its market
> share since the generic form of fluoxetine, its
> chemical name, was introduced in August; Eli Lilly has
> been pushing its once-a-week form of Prozac, which has
> no generic-brand competition.
>
> Sold in over 100 countries, more than 39 million
> people have taken Prozac since its launch in 1988.
> Despite an onslaught of competition, Prozac is still
> the world's best-selling antidepressant.
>
> =====
> ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
> http://www.math.missouri.edu/~rich/MGM/primer.html
> http://www.tlio.demon.co.uk/tonyhom.htm
> http://www.bilderberg.org/cia.htm
> http://www.apfn.org/apfn/unnerstall_fax.htm
> http://www.maebrussell.com/
>
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