-Caveat Lector-

>>>This is long but well worth the read<<<

From
http://www.sirc.org/publik/bad_habits.shtml

}}}>Begin

In Praise of Bad Habits
ICR Lecture - November 17th 2001
In this lecture I will try to do 3 things. First, I want to present a
perspective on the level of concern (some might say 'obsession') with
dietary, health and lifestyle correctness that characterises
contemporary Western societies, and the UK and the United States in
particular. This pursuit of novel, narrow concepts of so-called
'health' and 'fitness' has led us to create new outcasts - those who
fail to conform to the increasing catalogue of prescriptions for what
is 'best for us' - those who, contrary to the advice of self-
appointed arbiters of modern rectitude, persist with 'bad habits'.
Secondly, I want to argue that this zeitgeist of 'health' has some
unfortunate and unsavoury historical predecessors, which might serve
as warnings to us. The forces which lie at the root of what I will
refer to as 'healthism' might be rather less benign than we have been
led to believe.
Thirdly, I want to argue that a number of trends evident in our cultures run counter 
to what we might take to be our evolutionary heritage. The idea that we should seek to 
remove all risks to our lives and to our bodies,
avoiding what previously might have been seen as pleasurable or 'fun', might prove to 
be 'unsustainable' - leading to patterns of living for which our stone age brains are 
simply not yet designed.
In case this should seem to preface a simplistic, reductionist or neo-Darwinist 
account of the human condition, I should also declare from the outset the 
philosophical framework, if that is not too grand a term, in which
my remarks will be made. At the Social Issues Research Centre we have been trying, not 
wholly successfully I must admit, to revive a perspective which seems to have all but 
disappeared in recent years - that of a left-of-
centre, libertarian position. The word 'libertarian' has largely been high-jacked by 
the extreme political right - particularly in America - while the left has moved 
increasingly towards lifestyle coercion and what has ap
tly been described as 'focus group fascism' - if Mr Blair's focus groups think 
something is 'bad', then let's ban it in pursuit of easy populism - a rather novel 
approach to democracy.
All of this is a great pity. And we seem to have moved a long way away from John 
Stuart Mill who, in his essay On Liberty, said:
"Neither one person, nor any number of persons, is warranted in saying to another 
human creature of ripe years that he shall not do with his life for his own benefit 
what he chooses to do with it. All errors he is likely
to commit against advice and warning are far outweighed by the evil of allowing others 
to constrain him to do what they deem his good."
I find nothing in this original concept of 'liberalism' that is incompatible with a 
just and caring society, which believes in redistribution of wealth and support for 
its least advantaged members. And I say all this beca
use I am fed up with being labelled as a 'conservative' by right-on, middle-class, 
self-appointed guardians of what passes for political correctness these days. I'll 
just get that off my chest ...
I should also, I suppose, based on previous experience of floating some of the points 
in this lecture, issue a health warning. In the way that a humble packet of peanuts 
now has a label which says 'Contains Nuts' - just i
n case we were unaware of that fact - and an electrical screwdriver has a sticker 
which warns 'Do Not Insert in Ear' - this lecture may contain statements and arguments 
which may give rise to intellectual and psychologica
l distress. Your statutory rights are not affected by this warning.
In the Western world we live in an age that is, by all objective criteria, the safest 
that our species has ever experienced in its evolution and its history. We are 
healthier than any of our predecessors have been. We liv
e on average considerably longer than even our immediate progenitors. Today, the 
infant death rate is less than 6 per 1000 live births. Just a hundred years ago the 
figure was 150. Even in the late 50s four times as many
children died in their fist year of life than they do today. Our diet, contrary to all 
the 'anti-junk food propaganda', is not only the most nutritious but also the most 
free from potentially dangerous contaminants and ba
cteria that we have ever consumed. Despite the class divisions which remain within our 
society, and which reflect themselves in the health gap between the rich and the poor, 
we have, as Harold Macmillan once famously said
, 'never it had it so good' when it comes to a lack of objective risks to our lives 
and to our well-being.
At the same time we have, ironically, come to fear the world around us as never 
before. In the absence of real risks, we invent new and often quite fanciful ones. The 
better off in our society, who have the least to reall
y worry about, are most prone to this novel neurosis of our age - fearing instant 
death from the contents of their dinner plates, unless chosen with obsessive care, and 
'unacceptable' physical decline from failure to foll
ow every faddist trend recommended by their personal fitness trainers. We fear that 
our children are constantly in danger from strangers - despite the fact that the vast 
majority of child abuse occurs within the family -
and feel compelled to ensure their safe arrival at school by transporting them in 
people carriers - while at the same time decrying the depletion of fossil fuels and 
'unacceptable' levels of environmental pollution - and
we wonder why our children are getting fat. In this constant state of irrational 
fretfulness we start lose our faith in anything which looks like science - preferring 
to put our faith in the 'Emperor's Clothes' of homeopa
thic and other forms of 'complementary' medicine, while withdrawing children from 
rational and safe vaccination programs aimed at preventing an epidemic of measles 
following irresponsible scare mongering in our newspapers
.
Our flight from rationality is evidenced in other panics which currently preoccupy us. 
The development of biotechnology, for example, which holds real promise for the 
eradication of famine in much less fortunate parts of
our planet, is resisted by the fit and well-fed for fear that we shall release 
Frankenstein's monster - despite the fact that Americans having been eating this stuff 
for over a decade without a single ill-effect. As the e
xtremists among them plan their activist campaigns using mobile phones, they see no 
irony in trying to convince us all that the aerials and masts which facilitate such 
coordinated action will fry our brains - and particul
arly our children's brains - again despite the absence of any real evidence for such 
beliefs. They are the same people that once argued that steam trains would asphyxiate 
all their passengers if they travelled at more tha
n thirty miles per hour, and that dangerous electricity could leak from uncovered 
light fittings. The trouble now is that people believe them.
It is in the context of this post-rational era that the notion of 'lifestyle 
correctness', founded largely on narcissistic health ideals, has come to shape the 
direction of people's lives in ways which once characterised
the power of formal religions. In place of faith in the creeds and tenets of the 
established church, we now follow slavishly the equally false promises of the health 
promotion professions - those who would have us believe
 that if we lead the 'good' life we will have unending life and beauty.
This comparison between the pursuit of health and the search for God has been noted by 
a number of social commentators, including, for example, the Australian academic 
Deborah Lupton. In her book The Imperative of Health
she argues:
"In this secular age, focusing upon one's diet and other lifestyle choices has become 
an alternative to prayer and righteous living in providing a means of making sense of 
life and death. 'Healthiness' has replaced 'Godli
ness' as a yardstick of accomplishment and proper living. Public health and health 
promotion, then, may be viewed as contributing to the moral regulation of society, 
focusing as they do upon ethical and moral practices of
 the self."
While the new religion of health enables many people in our society to gain a sense of 
moral worthiness, it also provides a valuable means of censuring deviants - those new 
outcasts in a world where the concept of 'zero t
olerance' has somehow become a 'good thing'. (The currency of this term alone, in my 
view, is sufficient to illustrate the extent to which we have lost the moral plot.)  
People who are unwilling to succumb to what the lat
e Petr Skrabanek (a renegade Czech medic)  described as 'Coercive Healthism' - those 
among us with 'bad habits' - are the new outcasts in this increasingly fearful and 
intolerant world. It is, in the words of the East Lon
don GP Michael Fitzpatrick, the Tyranny of Health which now surrounds us.
Michael Fitzpatrick's recent book called The Tyranny of Health: doctors and the 
regulation of lifestyle is one which I strongly urge everybody to read. He works in 
Hackney and is a man who is in daily contact with the sic
k, and sometimes with the dying. Increasingly, he is also in daily contact with the 
'worried well', people who have been driven to fear the very world they live in by 
unfounded scares and inappropriate health promotion. A
nd now he regularly encounters people who blame themselves for their own illnesses - 
those who have been persuaded that they are sick only because they have failed to lead 
the lifestyles which what he sees as an increasin
gly authoritarian government has prescribed for them.
His simple message is: "Doctors should stop trying to moralise their patients and 
concentrate on treating them", and he enlists the help of the microbiologist Renee 
Dubos to reinforce his point. Dubos commented in his boo
k The Mirage of Health, written way back in 1960:
"In the words of a wise physician, it is part of the doctor's function to make it 
possible for his patients to go on doing the pleasant things that are bad for them - 
smoking too much, eating and drinking too much - witho
ut killing themselves any sooner than is necessary."
And that, for Fitzpatrick, is the real job of the General Practitioner - not meeting 
'lifestyle education' targets set by the state. Nor refusing to treat those who have 
allegedly brought ill health upon themselves. His j
ob is that of the doctor, not the priest.
Fitzpatrick's complaint, like that of Skrabanek who feared what he called the 'Death 
of Humane Medicine', reminds us very much of Bernard Shaw's tirade against the medical 
profession made in 1909. In a speech to the Medic
al-Legal Society he berated the arrogance of the profession in invading the civil 
rights of individuals that would not be tolerated in any other area. In his conclusion 
he remarked:
"The last thing I want to say to you is this: You must have the medical profession 
socialised because medical men are finding themselves more and more driven to claim 
powers over the liberty of the ordinary man which coul
d not possibly be entrusted to any private body whatsoever."
Nationalisation of the health service was not, however, seen as the all-important 
issue here. Shaw added that even in these circumstances "not for a moment do I suggest 
that the doctor should have any power to coerce the
patient even for his own good."
Shaw upset more than a few medics with his forthright views on the role of their 
profession. And few doctors then, as now, aligned themselves with his dictum that 
health is not something which should be pursued for its ow
n sake. Shaw said:
"Use your health, even to the point of wearing it out. That is what it is for. Spend 
all you have before you die."
Shaw's line here reflects very much an old Russian proverb which, if you visit our 
humble SIRC office in Oxford, you will find displayed as you enter. It translates 
simply as "If you don't drink, and you don't smoke' you
will die healthy."
A similar sentiment was also, and perhaps most famously, expressed by Samuel Langhorne 
Clemens, better known as Mark Twain. In his 'autobiography' he commented:
"There are people who strictly deprive themselves of each and every eatable, drinkable 
and smokeable which has in any way acquired a shady reputation. They pay this price 
for health. And health is all they get out of it.
How strange it is. It is like paying out your whole fortune for a cow that has gone 
dry."
It was Mark Twain, of course, who also urged us to be careful when reading health 
books. "You might", he warned "die of a misprint."
A hundred years on and we seem to have ignored all of these rather wise and liberal 
views, despite the clear evidence available to us of healthism's negative consequences 
at both individual and societal levels. If we go b
ack a little further into history, to the French Revolution say, then we start to see 
the origins in modern Europe of the very forces against which Shaw, Twain and many 
others have railed.
The transformations in public health philosophy in revolutionary France were founded 
on the ideology that instruction in diet and lifestyle were the keys to ensuring the 
eventual compliance of the French people. It was, t
herefore, perhaps no accident that the head of the first ever government public health 
department in Europe, established in 1798 - the year of the Revolution itself - was 
none other than one Dr. Guillotin - more familiarl
y known as the inventor of an efficient decapitation device - the guillotine.
Commenting on this period of history Petr Skrabanek notes:
"It is a paradox that the Age of Enlightenment, which destroyed the false certainties 
of religious dogmas and freed man from superstition, forged, at the same time, new 
chains for the enslavement of man, by regarding him
as a machine, governed by materialistic and deterministic laws."
Elsewhere in Europe in the 18th century other types of coercion in health policy were 
beginning to develop. In Germany for example, many medical journals included in their 
titles the term Medizinalpolizei,(medicine police
), and later Gesundheits-Polizei (health police). The medical historian George Rosen 
has argued that the concept of medical police was part of a broader political force 
which sought to secure greater wealth for the mercha
nt classes and the aristocracy by ensuring that workers were sufficiently fit for 
their semi-slave roles.
This trend, according to Paul Weindling at the Wellcome Unit for the History of 
Medicine led to more far-reaching consequences:
"Medicine was transformed from a free profession, as it was proclaimed by the German 
Confederation in 1869, to the doctor carrying out duties of State officials in the 
interests not of the individual patient but of societ
y and future generations."
This convergence of state and medical interests was also reflected in Britain in the 
rise of the eugenics movement in the early 1900s, following publications by Francis 
Galton and others. The philosophy enshrined the beli
ef that the quality of human stock could be improved, as in the case of other animals, 
by preventing the reproduction of those of lesser quality while encouraging 
propagation of the superior variety. The term 'social hygi
ene', which quickly followed the development of eugenic ideology, incorporated notions 
of genetic selection with concerns for sanitation, diet, personal lifestyle and child 
care. While previously ill-health had been seen
as an unavoidable misfortune, it now became (at least in part) the result of bad 
habits.
The fact that such dangerous philosophies were seen as persuasive by health reformers 
was due in large part to the pressures to achieve 'national efficiency' prior to the 
First World War. From the point of view of Charity
 Commissioners and the medical profession, the number of 'undeserving' poor in society 
had become unacceptable and radical steps were needed to reduce such a burden in times 
of economic recession. The eugenic ideology, th
erefore, found favour across the political spectrum, with 'left', 'right' and 'new 
liberals' all in agreement that control of breeding and lifestyles was a legitimate 
role for the State.
These patterns of convergence of the state and medical professions were the direct 
precursors, according to some historians, for the ultimate expression of lifestyle and 
health prescription which lay at the heart of the p
hilosophy of the Third Reich. And comparisons between contemporary healthism and that 
which developed in Germany in the 1930s are, I'm afraid, so striking that they cannot 
be ignored. The philosophy of Gesundheit ist Pfli
cht - health is duty - initially took on forms that are disconcertingly familiar in 
modern health trends.
The implications of such parallels have been highlighted by the New York professor of 
paediatrics, Hartmut Hanauske-Abel, who has provided us with some of the most cogent 
arguments against contemporary trends towards heal
th 'intervention' in an article in the British Medical Journal in 1994 on German 
medicine and National Socialism in the 1930s. He had previously published a similar 
article in the Lancet in 1986 As a result, the German me
dical authorities withdrew his sub-licence to practice emergency medicine. It was only 
restored to him after a decision by the Supreme Court.
Hanauske-Abel is highly critical of his predecessors in Germany and of the active role 
they played in furthering the aims of the Third Reich. He argued that, far from German 
doctors being corrupted by Hitler's regime, the
y were ahead of the regime in advocating policies on eugenics. While this accounts for 
his lack of popularity among the German medical profession, his argument that what is 
happening in the profession today has many strik
ing similarities with the early 1930s has resulted in even greater hostility.
His arguments are detailed and sometimes complex. But the core of his thesis, based 
primarily on analysis of documents published in 1933 in German medical journals, is to 
do with two types of convergence. The first of the
se is the one I have already noted between the state and the medical profession. 
Doctors were no longer in the business of diagnosing and treating ailments but of 
inculcating in their patients a narrow philosophy of healt
h - what today we would benignly refer to as health promotion, but which has its roots 
in fundamentally illiberal and dangerously authoritarian political ideologies.
The second type of convergence with which Hanauske-Abel was concerned was that of 
political convergence - the virtual eradication of political opposition, resulting in 
a single area of consensus regarding all aspects of s
tate control and intervention. I am not normally prone to alarmism - but, it seems to 
me that we now live in what might be described as a 'post-politics' decade. There is 
no real political debate in Britain, as we saw in
the run-up to the last election - just an uncomfortable sharing of a right-leaning, 
centrist position. Even when thousands of tons of bombs rained down on what little was 
left of Afghanistan in the so-called 'War Against
Terrorism', as we sought to oust one band of murdering thugs by arming and supporting 
an equally bloodthirsty band of zealots, voices of dissent amongst those claiming to 
be the people's representatives were so muted and
faint that they were hardly audible. It is particularly in times of economic decline, 
as witnessed in 1930s Germany, that such forms of political convergence can have 
calamitous effects.
Hanauske-Abel concluded his BMJ article by saying:
"Contextual analysis of events during the summer of 1933 in Germany [The year Hitler 
rose to power] may not just improve an understanding of the past but may also help to 
assess the present and near future. Developments w
ithin medicine and society during the past decade, particularly in North America and 
Europe, may found another convergence of previously separate political, scientific and 
economic forces. … These forces may not be as dem
oniacal as those in Germany in the summer of 1933, but only by approaching their next 
alignment with great caution can we avert a conflagration".
OK, this may sound rather over-dramatic - and that is what I felt when I first read 
the article. And I am certainly not suggesting that medics and health professionals 
are involved in a sinister neo-Nazi conspiracy. I am
not saying that at all. But the more I examine the intolerance which our society 
extends to those it deems as exhibiting 'bad habits', the more I am reminded of those 
concepts of 'racial hygiene' 'health purity' and of th
e 'duty' to conform to the state's concept of 'healthy living' - it's an uncomfortable 
feeling. And it is this 'discomfort' with historical reminders that is evident in 
Germany today. It has been suggested, for example, b
y George Davey Smith - an epidemiologist at Bristol University - that one of the 
reasons many Germans continue to smoke cigarettes in apparent defiance of extensive 
anti-tobacco campaigns is because of reminders of the Na
zi past. For Hitler, tobacco was a 'genetic poison' and the anti-smoking campaigns 
that he personally instigated were allied directly to the promotion of Aryan 
superiority. The stance taken by Goebbels on coffee was very
similar. And the memory of these lingers on.
Patterns of convergence similar to those occurring in 1930s Germany are also evident 
in the role of supra-governmental groups such as the World health Organisation, which 
force quite narrow Western concepts of health into
 the agendas of developing countries - hence seat-belt wearing campaigns in Mozambique 
where the main form of transport is the water buffalo and cart. And Deborah Lupton 
again notes that under the prevailing discourse of
'healthism', the pursuit of health has become an end in itself rather than the means 
to an end. For the WHO, health has become reified to the extent that it is defined by 
them as 'a state of complete physical, mental and
social well-being'  - a phrase which, given the points I have just raised might be 
seen as having sinister overtones. As David Seedhouse, Director of the National Centre 
for Health and Social Ethics in New Zealand  has no
ted:
" ... in pluralistic societies any claim to know objectively the constituents of a 
worthwhile life must at the very least be treated with caution."
Seedhouse argues that the whole notion of 'well-being' should be dropped from the WHO 
mandate. Not only is the concept too vague to be used as a measure of the 
effectiveness of health promotion, it smacks very strongly of
 the 'we know what is best for you' philosophy. Robert Downie and his colleagues, in 
one of the 'bibles' of health promotion used by WHO activists, show that they are 
clearly exponents of this paternalistic role. They not
e that 'well-being' can be viewed in one sense as a subjective judgement made by 
individuals about their own physical and mental states. Ordinary mortals, however, as 
opposed to health promoters, may have 'illusions' abou
t their own well-being - they are not 'feeling great' at all. They say:
"Subjective well-being ... may be spurious and may arise from influences which are 
detrimental to an individual's functioning or flourishing and/or to society."
>From this standpoint, the large lady in Polynesia, who is culturally valued because 
>of her size and weight, and lives a contented and long life as a result, is deluded. 
>Her Body Mass Index (BMI) of over 30 is contrary to
the WHO's 'objective' measure of well-being - she is 'obese'. She must, therefore, be 
'encouraged' to become a more 'normal' size despite the fact that this will inevitably 
make her less culturally valued, and probably qu
ite miserable. There is also no real evidence that she will live any longer either.
For Seedhouse and others, the concept of 'objective' well-being, which is at the core 
of the WHO philosophy, consists of nothing more than unfounded prejudice. It provides 
a 'cover' for health promoters whose real " ... i
ntentions and preferences", he suggests, " are becoming too obvious."
Let me now just return to the issue of risk, before I work towards the final theme of 
this lecture.
At the core of all healthism is a concern to eradicate risk in people's lives. On the 
surface this appears to be a liberal, caring aim and is robustly defended by those in 
the health education and promotion fields. Risk,
however, as the anthropologist Mary Douglas and others have pointed out, is now both a 
politicised and a moralised concept. Risk is now the secular equivalent of sin. In 
this sense exposing oneself to risk, when other opt
ions are available, is to act in a sinful manner.
But there is a further issue here, and that is to do with the (often arbitrary) 
definition of risk. Which particular aspects of lifestyle are to be defined as 
risky/sinful, and to which segments of society will 'persuasio
n' be applied for the 'good of society as a whole'? These are not abstract questions 
for they raise yet another insidious component of healthism - its culturally divisive 
nature. Risk determination is undertaken by a rela
tively small, white, middle class elite group in Western society - scientists and 
health professionals. These are people who, in the main, do not smoke, drink to excess 
or engage in promiscuous sexual activities. They hav
e low-fat and low-sodium diets and tend to be over-represented in the gymnasium and 
aerobic exercise groups. (They might, to some people, also appear phenomenally dull.)
Engaging in risk - smoking, drinking, creating the possibility of sexually transmitted 
diseases, eating fat, sugar, salt and avoiding too much exercise - is characteristic 
of a different strata of society - the poor and m
arginalised, the working classes, ethnic minorities and 'deviant' groups. When the 
proponents of healthism are urging changes in lifestyle in order to achieve, in their 
terms, 'well-being', they are advocating changes for
 others much more often than they are for themselves. In this sense they are 
essentially moralists seeking to stigmatise specific members of society.
Charles Rosenberg, Professor of the History of Science at Harvard, emphasises this 
point crisply:
"Cultural values and social location have always provided the materials for 
self-serving constructions of epidemiological risk. The poor, the alien, the sinner 
have all served as convenient objects for such stigmatising s
peculations."
The point about healthists is that they have what Mary Douglas calls a "sense of 
individual control over social forces." Because of their relatively privileged 
positions they feel that they have a personal stake in the cu
lture to which they belong, and therefore wish to adopt lifestyles to maximise such 
benefits. But, as the writer David Shaw points out in his book The Pleasure Police, in 
a somewhat less academic manner than Douglas and h
er colleagues:
"... poor people - the starving, the jobless and the homeless, whether here or abroad, 
with children or without - are not the ones demanding bans on smoking, silicone breast 
implants or oily popcorn in the local movie the
ater ... No, the alarmists - the Cassandras who see death where'er they look - tend to 
be people with higher than average education and socio-economic status ... who want to 
be absolutely sure they live long enough to enj
oy it, except that they're so busy worrying that they don't have the time, energy and 
appetite to enjoy anything - and, in the process of trying turn their personal anxiety 
into public policy, they are also depriving the
rest of us of much pleasure we should be able to take from life."
The demonising of risk-takers has identifiable social and cultural functions which, in 
my view, run quite counter to positive forces which lie at the very roots of our 
evolution. We have attained the benefits of a safe an
d civilised world precisely because our ancestors were risk-takers. From an 
evolutionary psychology perspective the cognitive structures which shape our reasoning 
and our relationship with our environments - our natural c
ompetences - have been moulded not by our development in the mere 200 years of 
industrialised living but over the millions of years since the arrival of the early 
hominids. Our modern skulls, suggest, Leda Cosmides and ma
ny others in the 'Evo Psy' field, house stone age minds - brains not yet adapted for 
the rapid transition from hunter-gatherer communities to the technological 
sophistication of the 21st century. Natural selection is a ve
ry slow process - there have not been enough generations for it to reorder our neural 
circuits to come to terms fully with our progress.
I am aware of the limitations of evolutionary perspectives, and I reject the notion 
that by identifying what has existed in our past we can determine what ought to be 
pursued in the present and in the future. Such shallow
 and untenable reasoning lies at the heart of many sexist, racist and elitist dogmas. 
It is, however, unlikely that we have been able simply to cast off what might loosely 
be described as 'in our nature' over the mere 1%
of our evolution which has been characterised by organised agriculture and so-called 
'civilised' living. And there is ample evidence, I would argue, that the desire to 
take risks, and experience the frisson of excitement
which accompanies such activity, is still 'wired in' to the cortical structures which 
direct our lives. We can seek to regulate risk-taking, in the way that we regulate 
equally natural desires for sex, dominance and pleas
ure. But I do not think that we can sustain a 'safe' society - one in which risk is 
the equivalent of sin - for very long.
When our society becomes too safe, we feel compelled to put risks back into our lives. 
Consider for a moment bungee jumping. Only in the context of recent shifts in 
contemporary living could such a mindless activity come
to be considered attractive - something which people will pay to do - leaping off 
bridges and towers to be rescued from the inevitable fate of gravity by an elastic 
cord! What we have here is a clear example principle of
risk homeostasis - in times of objective safety, we act more recklessly - a phenomenon 
also quite apparent in more humdrum aspects of our daily lives. We make cars 'safer' 
with seat belts, air bags and automatic braking s
ystems. As a result people, and men in particular, drive them faster and with less 
regard for potential mortality. And all of this is based, in my view, on our 
evolutionary heritage - achieving a comfortable balance betwe
en the enervating  experience of complete safety and the heart-stopping fear of one 
risk too many - a level of physiological and psychological arousal which first tempted 
early man out of his cave to find food, and thus t
o feed his family and ensure the survival of his genes, but inhibited acts of sheer 
hubris in front of a sabre-toothed tiger.
It is this sense of balance - the essential ingredient of our success as a species, 
and one which is so often expressed in what are now defined as 'bad habits' - that we 
are now in serious danger of losing. We need some b
ad habits, I suggest, in order to retain our subscription to the human race.
There is, of course, another sense in which our pursuit of health, as defined in terms 
of longevity, might prove to be unsustainable. It is already becoming apparent that 
having a large sector of society in 'retirement' -
 past the stage of productive input into the economy - has its drawbacks. The notion 
of the state providing financially for its elderly, for example, is fast disappearing. 
The scale of the pension swindles conducted by re
cent governments makes Robert Maxwell seem quite amateurish. We simply can't pay 
people to live out their extended lives with any degree of dignity without a radical 
re-shaping of state fiscal policies. And that, given th
e converged political world in which we now live, is unlikely to be achieved. Talk 
begins again of voluntary euthanasia, assisted suicide … but let's not go down this 
depressing road again.
Maybe the way we resolve the dilemma is to redefine morality - for morality, after 
all, is always founded on expediency and adaptation. Could smokers become admired 
because of the selfless way in which they shorten their
lives? Could the English breakfast - the heart attack on a plate - be re-cast as the 
food of saintly people who will, if we are to believe all the current health dogmas, 
quickly and economically drop down dead from a surf
eit of cholesterol. Who knows?
Let me finish with something from my old chum Desmond Morris, who turns out to be an 
even longer-standing friend of Pat Williams [chair]. Over a leisurely and congenial 
lunch in Oxford, which involved rather more than the
 recommended 3 units per day of alcohol, we persuaded him to write an article for 
publication on our web site to do with food and eating from a zoologist's perspective. 
We thought he would dash off a witty and interesting
 piece about lions and their taste for wildebeest, or something like that. Instead, 
what he sent me was a moving account of his mother's death, which had occurred a short 
time before. The title was 'A little bit of what y
ou fancy'. In it he said:
"It was a meal to make a food faddist swoon away in horror. My mother was piling her 
plate high with a greasy, fatty, fry-up of a mixed grill and tucking in with gusto. 
When I say 'with gusto', I mean she was eating with
the urgent pleasure of a predator at a kill. Although she was born during the reign of 
Queen Victoria, she was more in tune with the robust food pleasures of the eighteenth 
century, when a feast was a feast, and nobody ha
d heard about health foods, diet regimes, or table etiquette that demanded you chew 
each mouthful 32 times before swallowing."
"Watching her in action and trying my best to match her appetite, I glibly remarked 
that if she kept ignoring the words of wisdom of the health gurus and diet experts, 
she would die young. This may sound like a cruel thin
g for a son to have said to his mother, but the fact that she was in her 99th year at 
the time of the meal in question, helps to put my remark into perspective."
After some eloquent attacks on the pontificators and what he terms the 'diet 
fascists', and after calling attention to Man's omnivorous nature, Desmond returns to 
the story of his mother:
"When my mother was dying (just in time to avoid putting the Queen to the trouble of 
sending her a telegram, as she expressed it) I asked her if there was anything she 
wanted, 'A gin and tonic' she whispered. I had to fee
d it to her through a straw. 'If you've got to go, you might as well go with a swing' 
she said. And where food and drink is concerned, you might as well stay with a swing."
That, for me, is more than sufficient reason to argue that bad habits are, indeed, of 
value - that they make us human.
References:
Cosmides, L., Tooby, J. and Cronin, H. (Eds.) (2001) What Is Evolutionary Psychology : 
Explaining the New Science of the Mind. Yale University Press. [Order]
Davey Smith, G., Ströbele, S.A. and Egger, M. (1994) Smoking and Health Promotion in 
Nazi Germany. Journal of Epidemiology and Community Health, 48:220.
Douglas, M. 1983) Risk and Culture. University of California Press. [Order]
Downie, R.S., Fyfe, C. and Tannahill, A. (1990) Health Promotion. Models and Values. 
Oxford University Press. [Order]
Dubos, R. (1960) The Mirage of Health. Allen & Unwin. [Order]
Fitzpatrick, M. (2001) The Tyranny of Health: Doctors and the regulation of lifestyle. 
Routledge. [Order]
Hanauske-Abel, H.M. (1996) Not a slippery slope or sudden subversion: German medicine 
and National Socialism in 1933. BMJ 313:1453-1463. [Download]
Le Fanu, J. (1986) Diet and Disease: Nonsense and nonscience. In D. Anderson (Ed.) A 
Diet of Reason. Social Affairs Unit. [Order]
Lupton, D. (1995) The Imperative of Health: Public health and the regulated body. Sage 
Publications. [Order]
McCormick, P. (1994) Health promotion: the ethical dimension. Lancet, 344:390-391.
Morris, D. (2000) A little bit of what you fancy. [Download]
Proctor, R.N. (1988) Racial Hygiene: Medicine Under the Nazis. Harvard University 
Press. [Order]
Rosenberg, C. (1988) The definition and control of a disease. Social Research, 
55(3):329.
Seedhouse, D. (1995) Well-being: health promotion's red herring. Health Promotion 
International, 10(1):61-67.
Shaw, D. (1996) The Pleasure Police. Doubleday
Skrabanek, P. (1994) The Death of Humane Medicine and the Rise of Coercive Healthism. 
Social Affairs Unit.
Weindling, W. (1989) Health, Race and Politics Between National Unification and Nazism 
1870-1945. Cambridge University Press. [Order]
 This is the outline text of Peter Marsh's lecture to the Institute for Cultural 
Research at the King's Fund, London, November 17 2001.
To download the text in Word format, click here.


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