-Caveat Lector-

>From http://travel.guardian.co.uk/news/story/0,7445,843750,00.html

'Americans ignorant of their UK kinsfolk'

Nicholas Watt, political correspondent
Wednesday November 20, 2002
The Guardian

It is billed as the greatest special relationship on earth; two countries bound 
together by
common bonds stretching back centuries.

But most Americans are so ignorant of their kinsfolk in Britain they believe the UK is 
a far off
country "somewhere" in the Middle East, according to the outspoken tourism minister, 
Kim
Howells.

"Very often people do not understand the title of the country," Dr Howells told MPs of
Commons culture select committee yesterday. "In America, people had heard of London,
some had heard of England, no one had heard of the United Kingdom - they thought it was
somewhere in the Middle East."

A spokesman for the culture department said Dr Howells, who hit the headlines when he
dismissed this year's Turner prize shortlisted entries as "conceptual bullshit", was 
making a
light-hearted comment. Americans should not take offence, the department said, because
he had been just trying to illustrate the importance of using familiar expressions.

England and Britain are well known brands, they said, but the UK hardly registered. 
Even
high-placed Americans struggle with the title. Foreign Office mandarins had to have a 
quiet
word with American diplomats in 1998 after the CIA world factbox said that 1801 marked
the date of the UK's "independence".

Dr Howells' remarks yesterday came as he admitted that UK tourism chiefs had "failed to
persuade visitors to venture beyond London. Asked about a multi-million marketing
campaign to persuade tourists to visit other parts of Britain, Dr Howells said the 
tourism
boards had "dismally failed".

Meanwhile, the culture secretary, Tessa Jowell, rejected a charge by Ian Reynolds, 
chief
executive of the Association of Travel Agents, that ministers were taking a laissez 
faire
attitude to tourism, applying insufficient focus and resources.

Guardian Unlimited © Guardian Newspapers Limited 2002
~~~~~~~~~~~~~~~
A<>E<>R
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important)
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"Always do sober what you said you'd do drunk. That will teach you to keep your mouth
shut."
--- Ernest Hemingway

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