EARTH APPEAL 2007 YEAR-END FUND-RAISER
This is Serious, EI Will Meet These Financial Goals or Shutdown

November 16, 2007
By Dr. Glen Barry, President, Ecological Internet, Inc.

Running the world's largest non-profit environmental portals, 
and most effective biocentric action network, requires high-
end computer servers, massive band-width and modest staffing; 
please donate individually even as we diversify funding sources

http://www.climateark.org/donate/

UPDATE: Ecological Internet has raised $39,985 from 63 donors, 
53% to goal necessary to continue
***************************

Dear colleagues,

This I know. The Earth's situation is dire and only monumental 
social and personal change of an unprecedented magnitude can 
save us. This will require focusing upon requirements for 
maintaining the Earth System, and the ecological and social 
policies necessary to do so; rather than upon what is easy, 
sounds good, or is in vogue and politically correct.

I know of no organization other than Ecological Internet with 
a global reach that is providing the information and action 
base necessary to support ending ancient forest logging and 
coal emissions, while reducing population and consumption; and 
similar ecologically based, difficult but sufficient policies. 

There is no other equivalent to Ecological Internet, and at 
least for the moment the financial needs required to run 
Internet portals and action network must continue coming from 
our membership base. Please donate what you can afford at: 
http://www.climateark.org/donate/ and review our budget and 
funding plans below. Our and the Earth's future depends up it.

Warm regards,
Dr. Glen Barry

***************************

EI estimates our needs over the coming six months to be $75,000 
($75K - we have found it easier to raise our budget with twice 
yearly fund-raisers than just one). This can be broken down 
into staffing, computers, bandwidth, office and miscellaneous. 
Last year I was paid $20K every six months, given outstanding 
student loans and a new marriage, I need to make at least $25K 
to remain personally solvent. I handle all aspects of overall 
vision, campaign strategy, content update and everything else 
that comes along -- usually some 100 hour/week but trying hard 
to cut down.

Matt is our long-time volunteer computer programmer. Over the 
past year EI provided a couple small stipends, but clearly for 
his long hours of devotion while holding a full time job, he 
needs to be paid at least $10K over the next six months. 
Similarly we hold an ace in the hole with the expert network 
administration skills of Jesse, which we would like to 
contract for at least $3k/6 months, but have not paid in many 
months.

We run three of our own large computer servers to house our 
efforts. This along with desktops represents some $50K in 
computer assets which must constantly be updated and expanded. 
We envision $10K in computer replenishment costs over the next 
six months. Closely related are rental payments for massive 
Internet band-width to handle hundreds of thousands of 
visitors a month, costing some $5K. And we use some pretty 
pricey software (can run $10-20K each to license), namely our 
list manager software needs to be updated now at a cost of 
$10K. Another $4K for rent and $8K for everything else rounds 
it off.

Over the past 8 years EI has managed to meet all growing needs 
by appealing to network participants, and an occasional grant. 
This allowed us to focus upon urgent Internet based advocacy 
for the Earth. Yet as the budget's size grows, the number of 
environmental web site options increases (though much 
greenwash and little biocentric information action); and a 
number of other factors including our willingness to state 
truthful yet controversial positions, donor fatigue and U.S 
Presidential elections -- all have  caused donations to drag 
this year.

This is a bare bones budget -- we could probably trim it to 
$65K, but below that we would need to close our doors after 
funds received have been expended. After two years of full-
time web expansion and campaigning, we have already begun 
allocating more time to apply for foundation grants. What is 
lost in time and control we hope will be made up for in access 
to funding adequate to continue along our present lines.

Ecological Internet is confident of our "message" and 
"product", yet we need your full support during this crucial 
fund-raiser to implement this funding diversification over the 
next six months. Please, please, please if you believe the 
Earth needs a truthful friend and advocate, give to Ecological 
Internet now at:

http://www.climateark.org/donate/ 

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