I can't speak for this CEO nor his company, but it sounds like a fine place to work.
Self-selecting candidates self-excluding themselves on a tear for such a "shameful" test - now --that's-- an effective filter :) Reyes has previously published “An open letter to college crybabies from a CEO,” +1 CEO Makes Potential Employees Take a ‘Snowflake Test’ Before Hiring http://www.breitbart.com/tech/2017/03/17/ceo-makes-potential-employees-take-snowflake-test-hiring/