E-motions: Vol. No. 1, Issue No. 11, October 11, 2005

Brought to you by California News Tech (OTC BB: CNTE)

Investors Buy on Rumors, Sell on News in Uncertain Times

 Listen to E-Motions Podcast available through StreetIQ

1. Emotions in Focus: Speculations on Seasonal Anxiety

Sometimes keeping abreast of earnings reports and understanding the fundamentals of the stocks in your portfolio is not enough to be a successful trader. Despite the fact that it is essential to understand the structure of the companies you trade, and getting to earnings news first is essential to increasing your opportunities for profit, sometimes impeccable market timing requires something more. In particular, it is critical to stay on top of the gossip in the financial community preceding important company announcements. In this age of instant high-tech communication, the truth of the _expression_ “buy on rumors, sell on news” is greater than ever.

There are a number of key factors that make up the power of this concept, especially as it affects current market conditions. These include seasonal cycles for the stock market as a whole. These depend on conditions including the volume of earning releases during each part of the fiscal quarter, larger economic conditions, tax cycles, and more. Recently, the market experienced a period of uncertainty typical of late September. Immediately before the spate of October earnings releases and big market moves, there is a period of uncertainty. During this time investors are at the same time eager to make smart moves ahead of their peers, and also are afraid of making the wrong move before the final word is out in the financial news. The consequence is that there is a late September to early October period of tense gossip, where any advanced rumors about a company’s performance can have a great impact on stock price. The effects can either elevate or depress stock values, depending on the nature of the rumors. 

Oftentimes, these rumors spread by high-tech information technology, from communities of financial insiders to the larger investing community. More so than in any previous generation of investors, the speed of and ease of communication matters in trading. With high-speed internet, and portable wireless communications devices so widely available, the time frame for important market events is getting narrower and narrower. Sometimes legally, sometimes illegally, traders use their instant messenger services, cell phones and Blackberries to pass on any information they have about companies to their friends and co-workers as they hear it. This sort of communication can be particularly potent when the parties passing on the information have some sort of inside insight into the market, and elsewhere there is a dearth of more legitimate information about a stock or sector.

As a result of this intense market reactivity to gossip, especially during traditional times of uncertainty, many investors have adopted the strategy of “buy on rumors, sell on news” based on the premise that by the time an earnings release actually hits the wire, the value of that news is already reflected in the stock price because the preceding period where investors traded the relevant stock up and down on preliminary gossip. While this approach is not always valid, and certainly depends on whether or not a stock makes for a good long term hold, it is an important concept to remember, and this pattern can be seen in many stocks.

 

2.      The Big Movers and Why                                                                    Presented By:

Last week the market created some unpredictable stock highs and lows. Companies with earnings reports that suggested that they would move sharply in one direction, ended up heading the other way.  Ultimately, however, these outcomes were not so surprising, given the uneasy time in the market cycle, and the fact that stock prices before earnings releases were already elevated, and may have already reflected rumors about earnings. In particular, Charles River Associates, Inc. (Nasdaq: CRAI), an international economics, finance and business consulting company went down 19.29% on Thursday, September 29 at 8:31AM EST, despite having just released a positive earnings report. It is especially likely that Charles River Associates, Inc. was prone to pre-earnings gossip, and resulting overly-optimistic estimates, given that the company is, itself finance related. Other financial groups and individuals may be especially aware of the company and its performance, or those trading CRAI may even have heard gossip from inside the company through their personal and professional social networks.

Additionally, Landec Corporation (Nasdaq: LNDC), a producer of specialty polymer products for agricultural and other applications, went down -12.29% on Wednesday, September 28 at 4:01PM EST despite positive earnings reports. Here also industry gossip, rumors about farming conditions, or a wide range of other factors could have led to the build up in Landec Corporation’s price in the week preceding its earnings release.

3. How to Make the Most of the News

            When making future trades based on sentiment and earnings, it is important to consider not only seasonal market timing, but also to keep track of the news and gossip building up before a company actually releases its quarterly report. As many discussions of investor behavior conclude, much of the action in the market actually occurs before companies publicly announce earnings, especially during times of uncertainty in the market cycle.   In order to keep up with the rumors that can later influence stock prices, use MediaSentiment Trend™ to follow the news stories about your top financial picks before they are scheduled to announce earnings. In this way you can keep ahead of the pack and pick up on industry specific gossip when it is still fresh.

 When trading, keep in mind that if there is a lot of buzz about a company early on, by the time it reports, the company’s performance for that quarter can already be reflected in the stock price. If you are confident enough that the buzz will stand up to the news, make your trade early and hold your position. If you think the sentiment is all talk, however, get out before the news is actually released. Ultimately, in all of your trades, remember that by the time insider buzz reaches a wider group of investors, the opportunity for profit is likely largely over.

4. Last Week in Media Sentiment

Last week's correlations between MediaSentiment.com's thumbs up / thumbs down recommendations for Heads Up rated companies and subsequent stock highs and lows show a strong relationship. The correlation between ratings for MediaSentiment.com selected stocks and their highs and lows the next day is 90%, explaining a vast majority of the variation in volume. Therefore, this week, MediaSentiment™ gave an edge up to 90% to smart investors who used Heads Up™ recommendations to trade on volume! 

All figures reflect all MediaSentiment Heads Up™ recommendations for the week of September 26, 2005 through September 30, 2005, rating companies on the day of their quarterly earnings releases correlated with their stock highs, lows, closing prices and daily volumes for the subsequent day.

5. Links you can use

Momentum Waves in October

 

     

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