On 30 Mar 2012, at 17:16, Eric Kow wrote:

> Talking about theory of patches or patch algebra double-edged.  Great for 
> internal, maybe hard for external? I think it's important to stand on the two 
> legs (theory, ease of use); better yet to be able to link the two.
> 
> Ideas? Can you pull it off?

Hi Eric

Very delayed reply to this old post, but I found something that may help. I 
recently read Made to Stick[1] which is about the psychology of memorable 
ideas. It has examples of a variety of types of idea (urban legends, company 
slogans, advertising campaigns), but one that seems especially relevant is 
about the Murray Dranoff Duo Piano Foundation. "Most attendees had never heard 
of duo piano and asked about it. Duo Piano, shocked that nobody understood, 
explained the magnificence of the piano. " I found a snippet online[2], but it 
might be worth a flick through the book.

HTH
Ash

[1] http://www.amazon.co.uk/Made-Stick-ideas-others-unstuck/dp/009950569X/
[2] 
http://www.bookjive.com/wiki/Book:Made_to_Stick:_Why_Some_Ideas_Survive_and_Others_Die

-- 
http://www.patchspace.co.uk/
http://www.linkedin.com/in/ashmoran

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