When building the rpm, I named the (rpm) package sherlock-project to have parity with PyPI, due to the same conflicting package. The importable module is still simply sherlock, however, which is _less than ideal_, and should probably be addressed.
With this discussion now being had on the deb side, I just introduced the conversation about renaming last night. Still up for debate, but assuming we do decide to change it, we'll most likely use sherlock_project (again, for parity). I don't like the underscore, but it's the least likely to have conflict. I'll let you guys know of the decision. (executable would remain sherlock even if the package name changes)