Hi Justin

On Sun, Oct 4, 2015 at 12:48 PM, Justin B Rye <[email protected]> wrote:
> Bernelle Verster wrote:
>> We plan to finalise this and send it out to sponsors today, or early
>> tomorrow, so I fear there really is not much time.
>>
>> Edits listed at [1], brochure can be found at [2].
>
>> [2] - 
>> https://anonscm.debian.org/cgit/debconf-data/dc16.git/tree/design/Design/Sponsor%20Brochures/3%20oct/DebConf_Brochure_3oct15_lowres.pdf
>
> That brochure URL crashes Iceweasel repeatedly, here, so I tried wget
> instead.  I ended up with a file claiming to be a 96MB .pdf, but
> actually consisting of a web page that w3m couldn't cope with either.
>
> If I was a developer I might see how to check it out using git, but
> I'm not going to be able to help with this unless you can show me the
> actual *text* that needs reviewing.

OK, good to know for future reference. The document is currently in a
pdf, and may have changed from the txt file I had initially
(attached). I can give a link to it in dropbox perhaps?

For future reference, what is the ideal?
* text in a tex tfile (.txt, .odt etc)
* webpage
* paste board
* other?

Bernelle (not a Debian or even computer person, at all... but learning :) )

> --
> JBR     with qualifications in linguistics, experience as a Debian
>         sysadmin, and probably no clue about this particular package
Final sponsor brochure content.
17aug15

[todo] team page? Addendum - selected teammembers.


images:
UCT (currently on brochure draft)
pic with all the different logo T-shirts
pic with people hacking.. 
diversity pics
Include beautiful image of NEB

Sponsorship Brochure 
for the 17th Annual 
Debian Conference 
Cape Town, South Africa, 2 July – 9 July 2016

With 300 participants projected, we expect that the first DebConf in Africa 
will provide an intense working environment, and will lead to major advances 
for Debian and for Free Software in general. 

We invite you to join us and support this event! 

This brochure contains information on sponsorship opportunities for DebConf16. 
Please get in touch via email to [email protected] to explore the 
opportunities on offer.

WHY SPONSOR DEBCONF? 
Thank you for your interest in DebConf, the annual conference of the Debian 
Project. 

Why Sponsor DebConf?.

"DebConf is of incredible importance to our community. We work around the clock 
from all parts of the world, and personal interactions and friendships forged 
at DebConf have a noticable impact on the quality of our work, and the 
motivation of our volunteer contributors" — Neil McGovern, Debian Project 
Leader (DPL)

The Debian Project is an association of volunteer individuals who have made 
common cause to create an operating system comprised entirely of Free Software. 
Debian is used in numerous businesses, NGOs and the public sector world-wide. 
It serves as the basis of other GNU/Linux distributions, such as the popular 
Ubuntu, and Tails, the operating system in use e.g. by the journalists 
responsible for the NSA revelations.

DebConf has taken place every year since 2000 in a different country. Like the 
Debian Project, it is organised entirely by volunteers and run on a 
not-for-profit basis. Video streams of several presentations are made available 
in real-time and archived for public consumption. Apart from presentations and 
workshops, the conference goal includes providing space and infrastructure for 
attendees to collaborate and discuss.
This year, DebConf16 is taking place in Cape Town, South Africa, for the first 
time on the African continent. Proposals for DebConf in 2017 are expected from 
Montreal/Canada, Cambridge/United Kingdom, Paris/France, Prague/Czech Republic 
and Karlskrona/Sweden.

Read on for all the information regarding sponsorship of DebConf16. There are 
different levels of sponsorship, ensured to meet your budget and match the 
level of visibility you would like to reach among our participants and in the 
media. 

On page 7<CHECK>, we describe the benefits associated with each of these 
levels, as well as giving a few ideas about the additional exposure that’s 
possible through sponsoring individual components of our conference. These 
include a job fair, allowing you to advertise your job openings and engage in 
direct dialogue with our participants. 

DebConf is organised on a non-profit basis, and all the organisers work as 
volunteers without compensation. Your contribution makes it possible for us to 
bring together a large number of Debian contributors from all over the globe to 
work together, help each other, learn from each other, and forge friendships 
that facilitate the remote collaboration our project sees during the remainder 
of the year. 

Being the first DebConf in Africa extends the reach of the Debian community 
even further. It is an opportunity you cannot afford to miss! 

We would like to thank you in advance for your support. If you have any 
questions or ideas to discuss, we look forward to reading your message to 
[email protected] and to working with you! 
— The DebConf16 team 


<image of team>
subscript: DebConf is a global adventure. The team is composed of local 
representatives, as well as members from around the world, in both active and 
advisory capacities. The specialist teams are equally widely distributed, and 
it is impossible to credit all the contributors here. Some teammembers are 
highlighted here, just to put a human face to the event.

DEBIAN 

<quote box>
"Debian is a bit like a huge telecommuting organization and it’s my opinion 
that any such organization should try and ensure its members actually spend 
some time together on a regular basis. It improves the ability to work remotely 
an amazing lot if you can actually put a face to the entity you’re 
emailing/IRCing and have some sort of idea where they’re coming from because 
you’ve spent some time with them, whether that’s in talks or over dinner or 
just casual hallway chats....DebConf [is] one of my must-attend yearly 
conferences." - Jonathan McDowell

The free operating system

Debian is an operating system consisting entirely of Free and Open Source 
Software. The Debian project is dedicated to remaining 100% free and to being a 
responsible “citizen” of the Free and Open Source Software ecosystem. Our 
priorities are Free Software and our users and our strict guidelines serve as 
an example for many other projects. 

The Debian Project was founded in 1993 by Ian Murdock to be a truly free 
community project. Since then the project has grown to be one of the largest 
and most influential Free Software and Open Source projects. Thousands of 
volunteers from all over the world work together to create and maintain Debian 
software.

Available in 70 languages, and supporting a huge range of computer types, 
Debian calls itself the “universal operating system”. 

Find more information about Debian at http://www.debian.org/.
 
Debian is Universal, Debian is choice

Debian is known for its adherence to the Unix and Free Software philosophies, 
and for its extensiveness — the current release includes over 43,000 
ready-to-use software packages built from nearly 20,100 source packages  for 
more than ten computer architectures, ranging from the more common Intel 32-bit 
and 64-bit architectures to ARM (cellphones and tablets) and the IBM S/390 
(mainframes). Besides the well-known Linux kernel, it also supports the FreeBSD 
kernel. 

A Large, distributed, and non-profit project

The Debian Project’s key strengths are its volunteer base, its dedication to 
the Debian Social Contract, and its commitment to providing the best, universal 
operating system. Debian is produced by over a thousand active developers 
spread across the globe, many of whom volunteer in their spare time. Outside of 
DebConf, most communication takes place on the Internet in mailing-lists and 
Internet Relay Channel (IRC) chat-rooms. 

Unlike all other Linux distributions of similar size, Debian is an independent 
non-profit organisation not under the influence of a commercial entity. 
Debian’s dedication to Free Software, its non-profit nature, and its open 
development model make it unique among Free Software distributions. 

A pillar for free software

Debian’s high quality standards and its strict adherence to policy makes it a 
preferred choice for derivative works. Currently, over 130 actively developed 
operating systems build on Debian, including the widely popular Ubuntu and 
Linux Mint distributions, LiMuX, and Knoppix. More specialised derivatives 
range from grml (optimised for system administrators) to Tails (optimised for 
privacy). The free and open nature of Debian makes it particularly suitable to 
education, and as such Debian runs in hundreds of schools thanks to SkoleLinux. 
It also powers gaming platforms with SteamOS, and has been deployed by public 
institutions such as the cities of Munich and Vienna, and the German Federal 
Office for Information Security (BSI).

The Debian Project takes pride in being built upon by others, and we work 
actively with the teams behind derivative distributions to maximise the gains 
for all.

DEBCONF 
Debian Annual Conference

<quote> 
"Most conferences have several strong talk tracks and you end up spending a lot 
of time sitting in talks wondering when they’ll be over. At DebConf, there’s an 
entirely different dynamic, with a strong focus on what they like to call “the 
hallway track”. Everyone here wants to either talk about building cool stuff, 
or sit down and actually build some cool stuff. A large number of the talks are 
just launchpads for informal Q&As or actual hack sessions." - Tianon 
[http://deb.li/jOTG]

DebConf is the annual conference for Debian contributors and users interested 
in improving Debian. At it's core, DebConf is a conference: an academic 
gathering structured around a set of peer-submitted, peer-selected talks. The 
conference structure is a combination of concurrent scheduled talks, plenaries, 
hacking time and ad-hoc sessions. Then there are also BoFs - “Birds of a 
Feather” - meetings, which are informal gatherings of people sharing a common 
interest. 

DebConf talks and discussions are important opportunities to raise new 
proposals for development, to inform other contributors about technical 
advances they can build on in their own work, and to manage the wide 
cooperation required for each new Debian release. DebConf is about sharing with 
peers rather than rating them. A defining characteristic of DebConf is that the 
Talks Team does not formally approve or reject talks. Instead, we select talks 
that fill the tentative schedule, while taking care to leave enough space for 
people to propose other talks that were initially submitted, or even for 
last-minute ideas. This ensures up-to-date relevance to attendees.

<quote>
"As Debian is such a diverse project, each project member has a very distinct 
set of skills, and it is very common to see groups of jaw-dropped, eye-opened 
people looking at a colleague doing what he or she thought was most natural." - 
Gunnar Wolf 

Previous Debian conferences have featured speakers and attendees from all 
around the world. DebConf15 took place in Heidelberg, Germany (15-22 August 
2015), and was attended by close to 500 participants from more than 35 
countries. DebConf12, the first DebConf in the Southern Hemisphere, took place 
in Managua, Nicaragua, with 176 attendees.

DebConf usually has in the region of 85 scheduled talks; some of the thematic 
tracks at previous DebConf's include technical themes like  “Debian in the 
Cloud”, “Validation and Continuous Integration”, “Security”, “Packaging and 
Tools” and "Building and Porting" as well as socially minded themes like 
"Community Outreach" and tracks aimed at promoting wider involvement in Debian. 
This is in addition to DebianDay, aimed towards the general public.

Thanks to our sponsors, participation, accommodation, and meals are free of 
charge for qualifying Debian developers and contributors who apply for 
bursaries, allowing talented and employable developers to attend. In addition, 
a limited amount of travel cost subsidies are available, to bring contributors 
who would not otherwise be able to attend. The organisation of DebConf itself 
is entirely volunteer-based. 

DebConf16 will take place in July 2016 at the University of Cape Town, Cape 
Town, South Africa, nestled on the slope of Table Mountain, a world heritage 
site. Cape Town was voted top tourist destination 2014 by Times magazine. The 
university’s New Engineering Building offers a spacious, open, yet affordable 
environment with a spectacular view for plenary discussions and presentations, 
as well as informal workgroup meetings. Accommodation for participants will be 
available on-site to maximise participant interaction.

Debian Day 2 July 2016

The Saturday before DebConf is called Debian Day, and is targeted at the 
general public where events of interest to a wider audience are offered, 
ranging from topics specfic to Debian to a wider appreciation of the open and 
maker movements. Although organized separately from most of DebConf, with a 
more publically minded brand, the talks that are presented here are managed 
using the same infrastructure. Debian Day is a great possibility for interested 
users to meet our community, for us to widen our community, and for our 
sponsors to increase their visibility. A job fair (see below) will be arranged 
too, in case you are looking to recruit!

Depending on interest and funding, there will be hands-on workshops 
interspersed with relevant talks by local groups like Arduino Cape Town on the 
Sunday for interested members of the public to get their hands dirty with 
Debian. 

Live worldwide video streaming

Since DebConf4, all official talks are accessible as live streams and their 
recordings can be downloaded for viewing during or shortly after the conference 
in the Debian Meetings Archive [1 - http://video.debian.net]. Those watching 
talks live also have the opportunity to submit their own questions to the 
DebConf speakers via IRC. We thank our Platinum and Gold sponsors by inserting 
their logos into the video streams.

DebCamp team sprints: 26 June - 1 July

Many attendees find it hard to find uninterrupted time to work on Debian in 
their regular schedule, and value DebConf as a period when they can put aside 
their other usual responsibilities and focus on Debian work. The DebCamp period 
of DebConf is provided specifically to enable this uninterrupted work.

After working together remotely during the rest of the year, many teams (about 
a third of the conference attendees) use the opportunity of DebConf to come 
together for in-person collaboration, to tackle tough issues, and to drive big 
changes. We will provide the venue and infrastructure for such team sprints — 
we call it DebCamp — during the week before DebConf.

Anyone visiting the hacklabs during DebConf, at almost any time of day or 
night, will find people engrossed in work on Debian—some silently by themselves 
typing, others peering at computer screens in pairs, and others sitting in a 
ring arguing out the technical details of a design.

<BOX>
DEBCONF AND DEBIAN 
The bigger picture

The benefits that DebConf brings to the Debian Project as a whole, and the 
larger Free Software community, are nicely summarised by the following comment: 

This is the kind of peer-to-peer networking that makes open source conferences 
[. . . ] worthwhile. 
It wasn’t a teacher/student relationship. It was two hackers sharing knowledge 
with each other. 
[. . . ] The knowledge they shared will, no doubt, improve Debian — and by 
extension will help 
improve GNU/Linux for everyone, whether they use Debian (or a Debian 
derivative), SuSE, Fe- 
dora, Gentoo, Mandriva, or any other distribution. 
Robin “Roblimo” Miller, Newsforge 
</BOX>

Knowledge sharing

DebConf helps share the knowledge and experience of individual developers with 
the entire community. It also helps promote enthusiasm for specialised areas of 
development, and encourages discussions about Debian’s future enhancements. 

As most major conferences, DebConf tries to provide participants with a talks 
schedule in advance, to help plan which of them to attend. This is done by 
having a talks team review submissions and rate them on three main vectors 
(relevance, actuality and acceptance), and pre-scheduling the best rated ones. 
However, talk submission is not closed until practically when the conference is 
over — This leads to a fairly good and attractive schedule to be produced by 
the talks team, with many spaces available for ad-hoc scheduling. 

<quotes for boxes>
"DebConf is for sure the best conference I have ever attended. The technical 
and philosophical discussions that take place in talks, BoF sessions or even 
unplanned ad-hoc gathering are deep. The hacking moments where you have a 
chance to pair with fellow developers, with whom you usually only have contact 
remotely via IRC or email, are precious." - Antonio Terceiro 
[http://deb.li/ixFE0]

"That’s the great thing about DebCamp & DebConf: collaborating in real-life & 
real-time, from quickly asking a question over sitting together to think about 
solutions for a problem to “just” chatting & thereby developing ideas for the 
future." - Gregor Herrmann at DebConf13 
[http://info.comodo.priv.at/blog/debcamp_2013.html] 

"I really like that DebConf, as well as being a formal conference on top, is 
really an un-conference underneath, with new BoFs and things popping up on the 
schedule all week long. You can even have completely unscheduled meetings that 
somehow get just the right mix of people to make something awesome happen... 
But one thing we know is we enjoy our little slice of the year where kilts and 
coding are equally unremarkable, where problems that seem intractable online 
somehow solve themselves in person, where we come away with ideas for an entire 
year and memories for a lifetime." - Joey Hess – Debian Developer 
[http://joeyh.name/blog/entry/best_DebConf_ever/]

Project Synergy

DebConf gives contributors a chance to meet face to face, socialise, and 
brainstorm new ideas. As a result people leave DebConf with a renewed sense of 
enthusiasm for Debian and its goals. New ideas and systems that Debian 
implements often originate in an informal session at DebConf. 

<quote>
"As Debian Account Manager, DebConf is a priceless opportunity for me to handle 
sensitive matters face to face, in an appropriate setting. Over time there will 
be several such issues accumulating that cannot easily be handled via email." - 
Enrico Zini, Debian Developer

Table 
Contribution (ZAR);     <R 20,000       R 20,000        R 50,000        R 
100,000       R 200,000
Contribution (USD/EUR); <2,000          2,000           5,000           10,000  
        20,000  
Category;               Supporter       Bronze          Silver          Gold    
        Platinum
Logo in the list of sponsors web page
                        √               √               √               √       
        √
Microblog your involvement with your logo on our website
                        √               √               √               √       
        √
Logo on all web pages, with link
                                        √               √               √       
        √
Post on a job wall located at a central location
                                        √               √               √       
        √
Access to swag bags and raffle*
                                        √               √               √       
        √
Logo in “thank you” Linux Magazine ad
                                                        √               √       
        √
Space at our job fair
                                                        √               √       
        √
Logo printed on conference t-shirts/giveaway
                                                        √               √       
        √
Logo printed on conference bag
                                                                        √       
        √
Logo printed larger and in superior position
                                                                        √       
        √
Logo on all video streams, during breaks
                                                                        √       
        √
Logo on banner in conference lobby
                                                                        √       
        √
Logo on banner behind talk podiums
                                                                                
        √
Name & description in conference press releases
                                                                                
        √
45-minute slot for a Free Software-related talk
                                                                                
        √
* All sponsor-provided content and initiatives must be coordinated with our 
organising team.

Currency exchange rates may vary. 

Please contact us if you have further ideas on contributing to this event.

Job postings and job fair

DebConf attracts some of the smartest Free Software hackers from around the 
globe, many of whom are always on the lookout for new challenges. We provide 
our sponsors the chance to reach out to Debian contributors, derivative 
developers, upstream authors and other community members. As a Platinum, Gold, 
or Silver sponsor, you can use the job fair on the opening weekend as 
opportunity to present yourself as an employer and engage in direct dialogue 
with potential job candidates. 

We invite all our sponsors to post job offerings to our job wall. 

Swag bags and raffle prizes

In addition to your logo on the attendees’ conference bags (Gold level), we 
also invite you to distribute marketing materials and other goods in the bags 
if you support us at Bronze level or above. 1 (footer: All sponsor-provided 
content and initiatives must be coordinated with our organising team.)

If you have smaller quantities of hardware to give away or you want to create 
some buzz about your device at the conference, you could provide us with one or 
more items which we will include in a raffle for attendees, obviously 
mentioning you. 

Diversity Outreach programme

We are planning to reach out to groups who would otherwise be less likely to 
attend our conference, in an effort to increase diversity among our attendees 
and benefit the conference in that way. If you are interested in this effort, 
we would love to hear from you.

Another idea we had is hosting satellite conferences in sponsor venues across 
the world. These 'mini-DebConfs' is intended to be interactive, rather than 
passive viewing. If you are interested in this effort, we would love to hear 
from you.

Additional sponsorship opportunities

In addition to the standard benefits listed above, as a Bronze sponsor or 
higher, you might be interested in other opportunities to further increase your 
visibility in a unique way. Choosing to sponsor a specific component of the 
conference means that your name will be prominently associated with that aspect 
of DebConf. 

If you are interested in discussing the following sponsorship opportunities, or 
any other ideas you may have, please contact the sponsorship team at 
[email protected] to discuss pricing and other details. We will be happy to 
listen to your individual ideas and wishes for how to make the conference an 
unforgettable event for our participants. (footer: All sponsor-provided content 
and initiatives must be coordinated with our organising team.)

Note that some of these opportunities may only be available for a limited time. 

Staff a showcase booth during opening weekend 
As a Platinum or Gold sponsor, you may set up your own booth and present your 
business during that weekend. While we cannot allow any sales activity, this is 
nevertheless a great chance for you to showcase your involvement with Debian 
and Free Software. This requires advanced planning with the appropriate people 
in your company to be successful.

Sponsored child care
As part of Debconf's diversity statement, families are welcome at DebConf. The 
child care includes activities suited to our youngest attendees' needs. 

Conference dinner 
A formal dinner midway through DebConf allows the attendees to let their hair 
down (or do it up), come together over a special meal and enjoy a social 
evening. This dinner could happen at the venue in the form of a braai, or at an 
external location with catered food — we’ll be happy to work with you to find 
an arrangement that appropriately communicates your message. 

Day-trip 
Mid-way through the conference, following intense and long days of 
collaborative hacking and discussions, we take our attendees on a trip for a 
day to clear their minds. We explore sights or nature in the vicinity of the 
venue: walks, museum visits, sightseeing tours, and sporting activities — there 
are ample possibilities for you to help us create an unforgettable experience 
for our attendees. The day trip is a great productivity booster, and a healthy, 
much-needed break which will be remembered by attendees for years. 

Cheese and wine party 
Our guests come from all over the globe, and inter-cultural exchange is a 
fantastic asset for the conference. We celebrate this diversity by inviting 
attendees to bring wine and cheese from their parts of the globe. We would love 
for you to join us! 

Snacks and Beverages 
Three meals a day are not always enough for those who work long hours. While we 
have already negotiated group discounts at the snack bar, we invite one of our 
sponsors to subsidise the prices for food and drinks, up to a fixed limit if 
desired, in return for appropriate recognition. We are considering the presence 
of food trucks, and can investigate the possibility of facilitating branding 
these with your brand.

<BOX>
Sponsorship Assets
In the words of past sponsors

<Quote>
There are as many reasons to sponsor DebConf as there are reasons Debian 
developers spend their time fixing bugs, improving the overall system, and 
helping its installed base. In the words of some of our past sponsors: 

<Quote>
Sponsoring DebConf has benefited Bytemark in two ways: 1) it puts our brand in 
front of exactly 
the right crowd and 2) it allows Steve, the Debian developer on our staff, to 
keep in touch with 
the project that we rely on so heavily. We support DebConf because it supports 
us. 
Matthew Bloch, Bytemark Hosting 

<Quote>
DebConf is the annual conference for one of the largest Open Source projects. 
By annually spon- 
soring DebConf, credativ helps to keep this important conference successful. 
Being present at 
DebConf enables us to connect, stay in touch and collaborate with some of the 
brightest minds 
in the industry, both at a management and technical level. 
Michael Meskes, credativ GmbH 

<Quote>
Sponsoring DebConf helps us to get the recognition we need from inside the 
Debian Project. It is 
astonishing how many potential employees, partners and even customers are aware 
of our spon- 
sorship activities at DebConf. We even got a couple of exciting job 
applications only through 
DebConf. 
Peter Ganten, Univention GmbH 

The need for sponsorship

DebConf has evolved from its humble beginnings in Bordeaux, France (2000) with 
30 attendees and virtually no budget, to the past five years where 
participation was above 300 attendees, on average, with budgets in the lower 
six-digit figures (USD). 

The conference is still organised entirely by volunteers without compensation. 
The Debian Project does not engage in commercial activities and depends solely 
on donations from users and benefactors. 

DebConf draws much of its strength from the diversity of its participants: 
DebConf is among the most diverse of the Free-Software ecosystem, with more 
than 30 countries represented each year, and a solid commitment to gender 
diversity, with around 10% of attendees identifying as female. (footer: 
[http://www.debian.org/vote/2012/vote_002]). 

Perhaps the most important aspect of DebConf is that we want to give as many 
people the opportunity to attend — not just those that are nearby and can 
afford it — because it benefits the conference, every attendee, and ultimately 
Debian and the Free Software community. 

We expect between 200 and 350 attendees in Cape Town. While it is true that the 
Southern tip of Africa is a bit far to travel for European and US attendees, 
the economic location, a passionate and experienced team and our status as a 
world-class tourism destination may help to boost the numbers. 

We trust that our sponsors will help us achieve the upper end of this goal, to 
enable attendees from all over the world to be a part of this event. 

All funds raised for DebConf will be used towards this goal. DebConf16 is 
organised through a German non-profit association (“DebConf e.V.”). Any surplus 
after the conference will be used for funding future Debian Free Software 
activities. 

Invoice and tax-deductable donations

As a sponsor, you will receive an invoice from one of our fundraising entities, 
specifying the sponsorship level and associated benefits. The invoice 
explicitly lists sales tax (VAT) where appropriate. Depending on your 
situation, sponsoring DebConf may thus be a normal business expense. 

We are also happy to receive donations to our registered not-for-profit entity 
in the US (Software in the Public Interest (SPI), Inc.) if desired. We’ll 
gladly issue receipts for such donations, which may be tax-deductible (check 
with your tax advisor for details). Please keep in mind that within South 
Africa we cannot offer any benefits or marketing services in return for 
donations, except for including you in our lists of sponsors and our displays 
of sponsor logos. 

More about DebConf
For more information about DebConf, the final reports from our past conferences 
illustrate the broad spectrum, quality, and enthusiasm of the community at 
work: 
http://media.debconf.org./reports

For further details, feel free to contact us through [email protected], and 
visit our website at http://debconf16.debconf.org

Thank you for taking the time to read this brochure. We hope to hear from you 
soon!
























































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