John Hasler wrote:
Max Hyre writes:
> Of course, they're fighting a losing battle in the casual usage...

I wrote:
> In the US they [Kimberly-Clark] have no power over casual usage
> [of the word `Kleenex'].

Max Hyre writes:
> Yes, the law offers no help there, but they fight the tendency as best
> they can.

Yes, often by falsely claiming that they do have power over casual and
nominative uses.  There is some excuse for this as the boundaries of their
authority are ill-defined and they risk losing their mark should they guess
wrong.

In the eighties AT&T sent out vast numbers of letters about "misuse" of the
UNIX mark.  Superficially they seemed threatening but on close reading they
turned out to be just notices.
-- 
John Hasler


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