The E-mail addresses will also be quite dirty because I'm guessing that they weren't collected with a confirmation or even a double entry form. Try using VERP to cleanse your lists from multiple bounces.
Register a domain name solely for this purpose and put it on a different class C than your other mail is hosted on, and certainly send it from an IP that isn't being used for these other purposes.
As far as the messages go, provide a clear opt-out mechanism with click and confirm (two clicks, no login).
Naturally, I have never done this before, so consider it for what it's worth.
Matt
Kami Razvan wrote:
Hi;
We are concerned with a product we are about to release to our client organizations and need to know if anyone has any advice on how we should protect the company against listing in the spam lists..
We are going to offer our clients the means to send newsletters to their donors via LSoft's listserv. Although our clients are all organizations who knows when a donor or a member thinks something their local United Way or organization has sent them is a SPAM.
Are there best practices to follow?
Regards,
Kami
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