They do need to rethink their strategy, but outsourcing this makes a lot of sense for them as most others do. They just picked a 2nd rate bulk mailer to do this for them who happens to have a less than perfect record, though they appear to be attempting to only sign companies with legit lists and they also have Sears Card as a customer I believe.
IMO, every company should register a unique domain name of their own bulk mailing and demand a unique IP address, or even an IP on a different block which is not shared by less trusted companies. The redirects though are standard procedure and they are used for click tracking.
At the same time, MailPolice also needs to rethink their strategies. I noted the comments from the SpamCop guy posted the other day, and while users will report almost anything that has volume, he did design the system with the flaw of trusting people and/or complete automation.
As a result of these problems, I've started keeping a white and gray list for bulk mailers so that I can credit them points to help with issues like the MailPolice one, and also allow customers to block this stuff, knowing that they might lose some of their newsletters by setting the gray list to the ROUTETO spam account action. It's still not perfect, but it pre-empts some of these problems from happening, and I wouldn't credit points to a bulk-mailer that doesn't provide an easy method of opting out. Cheetah Mail and DartMail are some other examples. I hope to some day track them by IP in order to resolve even more issues with forging as well as the use of different domain names. Anyone want to participate in that project?
Matt
John Tolmachoff (Lists) wrote:
Well, in this day and age of SPAM and security issues and fraud, I think Capital One needs to rethink their e-mail strategy.
Red flags for me:
1. Links are to sites other than capitalone.com. (Why the redirects?) 2. It failed SPAMHEADERS, NOABUSE and MAILPOLICE-BULK 3. Did not originate from any Capital One server. 4. Tells you to add the from address to a white list.
A financial institution should be doing everything it can to be clean.
John Tolmachoff Engineer/Consultant/Owner eServices For You
-----Original Message----- From: [EMAIL PROTECTED] [mailto:Declude.JunkMail- [EMAIL PROTECTED] On Behalf Of Kami Razvan Sent: Friday, November 21, 2003 11:03 AM To: [EMAIL PROTECTED] Subject: RE: [Declude.JunkMail] Capital One
John..
Am I not seeing things correctly..
These go straight to CapitalOne.com
I even did a Google search and that is the domain for Capital One.
Every link in that email goes to Capital One...
Regards,
Kami
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