You can assume that they've done their market research and determined the fair
market value based on the expected max. # of customers. They've 15 years of
sales data to go by.
Dave
Thomas Hruska <[EMAIL PROTECTED]> wrote:
David Smith wrote:
> What do you mean "in the same market as Microsoft"? .NET is only in its
> current incarnation thanks to the work of the guy who invented Delphi.
> Otherwise, we'd be looking at Visual Basic 7.. then you'd be right. They
> wouldn't be in the same market.
>
> Dave
I'm not talking about .NET. I'm talking about their pricing points.
Borland prices their software like they are Microsoft. Almost no one I
know recognizes Borland as a leader in good development tools...so to
get the audience they are after (lost customers), they need to drop the
price point to something reasonable.
I thought I made it clear that I got my copy of Turbo C++ for $35.
Turbo C++ Professional is $500. It should be around $50 because Borland
is trying to sell nostalgia. To sell nostalgia, they have to drop the
price because that's what I remember most about the various Turbo
products - easy on my pocketbook and good solid software. And they
really should be selling Explorer for $10 to offset a price drop in the
cost of Pro. This is what I meant by "Borland isn't in the same market
as Microsoft". Borland used to set itself apart from Microsoft by being
the "high-quality, cheap alternative". For a time the quality out the
window AND the price went sky high. Now the quality is somewhat back,
but for the same price, I get a better supported product from Microsoft.
Granted, I develop C++ code and Delphi is only available from Borland,
but that's not the point. Turbo Explorer is ALL ABOUT MARKETING NOSTALGIA.
Thus, the price point should be placed accordingly and not charge the
same amount as Microsoft (I've heard of some people who get legit copies
of VS.NET 2005 for less than $400). Borland can offset the cost
difference of dropping the price on Pro by charging $10 for Explorer
rather than giving it away.
--
Thomas Hruska
CubicleSoft President
Ph: 517-803-4197
Safe C++ Design Principles (First Edition)
Learn how to write memory leak-free, secure,
stable, portable, and user-friendly software.
Learn more and view a sample chapter:
http://www.CubicleSoft.com/SafeCPPDesign/
---------------------------------
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