It's binary because it contains ANSI escape sequences inside it to do colour.
Try looking at it with
less -R gst.log
Unfortunately I am not that familiar with gstreamer so will need someone
else to take a look at it to work out if everything looks as expected...
** Changed in: totem (Ubuntu)
Status: Needs Info => Unconfirmed
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Totem won't play sound files
https://launchpad.net/bugs/45592
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