I love the idea of Tux and "Got Linux?", but I think the Milk folks would provide a C+D letter pretty quickly. Similarly for the other ideas based on existing campaigns.
It's awfully tempting to say "Hey, an open community produced a pretty good OS - why can't we do an ad campaign, too?" Unfortunately, we're richer in experienced programmers than in experienced copywriters and art directors. I tend to think it's harder than it looks and needs help from professionals. Do agencies do pro bono work for NFPs, the way law firms do? scott ----- Original Message ---- From: "David "Lefty" Schlesinger" <[EMAIL PROTECTED]> To: Ken VanDine <[EMAIL PROTECTED]> Cc: [EMAIL PROTECTED]; "Bryan, Shane" <[EMAIL PROTECTED]>; [email protected] Sent: Thursday, January 17, 2008 3:12:25 PM Subject: Re: [Desktop_architects] RE: [Lf_desktop] LF Desktop Linux Workgroup Conference Call - Minutes1/16 Ken VanDine wrote: I agree, this is a good place to start. Perhaps we should avoid the "Choice" word there to avoid the being construed as related to abortion... such a touchy topic. So I like "Got options?" Yes, I agree with Ken. Thanks to John for a good concept. --Ken On Thu, 2008-01-17 at 10:23 -0800, Bryan, Shane wrote: John Walicki wrote: Apple can spend $100M on their commercials, the LF isn't in a position to do that. However, we can develop a message and promote it through the press/media. Jim agreed to help us on that. The industry consortium model aka "Got Milk?" is what we're after. Instead of promoting a Ubuntu/SLED/Fedora/RedHat/Xandros/etc brand, we need a witty, catchy Linux Desktop message. Off the top of my head slogan ideas: "Got Choices?" "Got Choice?" "Got Options?" Or play off the AOL "You've Got Mail!" campaign: "You've Got Choices!" "You've Got Options!" This lends itself to focusing on the key value of Linux as a choice, not just as a competitor to MS. It also allows ads to play up the fact that there are choices of vendors available within the Linux world as well, not just "Yet Another Monolithic OS" (YAMO) to be locked into. Just some random thoughts, Shane... _______________________________________________ Desktop_architects mailing list [email protected] https://lists.linux-foundation.org/mailman/listinfo/desktop_architects _______________________________________________ Desktop_architects mailing list [email protected] https://lists.linux-foundation.org/mailman/listinfo/desktop_architects
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