Hello Mozilla Community,

I'm writing today to seek your assistance. Another year is coming to a close 
and we've seen no significant uptick in participation. Later this year we made 
a focused attempt to relaunch the Testdays program with a focus on mentorship. 
This work is largely on-going thanks to the help of Aaron Train, Gabriela 
Montagu, and Jennie Halperin.

As the year comes to a close I can't help but think we have a lot of work ahead 
of us. I'd like to start the new year by completely throwing away any past 
assumptions and to start anew. However, we can't do that without your help.

Jennie has suggested that we conduct a SWOT analysis [1] so we can better 
understand the impact and challenges of running testdays. To this end, I've set 
up an etherpad [2] to start collecting your feedback. 

If you're someone who currently participates in testdays we need to understand 
what motivates you to participate each time.

If you're someone who used to participate but no longer does we need to 
understand what drew you away from testdays.

If you're someone who developed a feature that was a focus of a testday in the 
past we need to understand what benefit, if any, it brought to your work.

If you're someone who has never participated in a testday before we need to 
understand how we've failed to motivate you.

I encourage you all to be as candid and detailed as possible. The more open and 
honest the feedback we receive the more likely we are to succeed in the future. 
We will be reviewing the feedback at next week's meeting on Tuesday, December 
16, 2014.

Thank you,

Anthony Hughes
Testdays Program Manager, Mozilla

1. http://en.wikipedia.org/wiki/SWOT_analysis
2. https://etherpad.mozilla.org/testdays-swot-analysis-2014
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