Duane wrote:
> Ok, based on this reply and others we can assume it's possible to judge
> the possibility of fraud in similar manners to how we associate fraud in
> real life, ie ask others about (or in this high tech world google about
> it), after all if you have a problem with a company you tell everyone
> about it, or at least all the bloggers seem to.

If it were so easy. I've run into this situation several times. I've
wanted to buy something fairly expensive, and went looking for good
deals on the net. I then find a bunch of online stores with good prices.
 I have tried all kinds of search (typically "company name" suck etc.),
look at sites where other companies are rated etc. But when you go
through some of that you realize you are not much wiser, because:

- if the site is new, there won't be any feedback
- if there is only good experiences, it goes under reported (maybe not
reported at all)
- if there are bad reports, there will certainly be good reports as
well, and you will have a fiendishly hard problem of trying to figure
out if the good outweigh the bad (the ugliest situation is when the
company that is being criticized by some is heavily promoted by the
company itself by their bloggers etc.)
- you have competing companies anonymously bashing each other
- any company that has operated for a while will gather both good and
bad feedback

In short, either you get no feedback at all or you get mixed feedback.

-- 
  Heikki Toivonen
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