All,

I wanted to propose that we overhaul the website 
(https://github.com/apache/incubator-age-website) to make it easier to 
contribute to, easier to modify, more extensible, more accessible, and easier 
to optimize for searching and performance.

When I created the site, there were a couple of a factors in the design 
decisions:

Time - we were racing to get something done and presentable before a conference 
the team was presenting at. This meant creating a site with minimal "flare."
Libraries - when we built the site way back then, we weren't sure what 3rd 
party libraries we could incorporate. We weren't sure if Apache had rules 
limiting the use of them, so we chose to use no libraries. This also impacted 
the site (negatively in my opinion).

Since then, we've seen other Apache sites using 3rd party libs and we now have 
time to redesign the site. I propose that we redesign the site using Hugo. This 
gives us the ability to utilize Markdown, which is much more accessible for 
contributors, and also offers more extensibility through themes and plugins. I 
think it could also make the process of generating the docs easier but I 
haven't fully investigated that.

Another negative about the current website is linking to content. Because of 
the way that I've utilized anchors to show/hide content, this keeps the URL 
slug the same no matter where you go, which makes it difficult to share, for 
example, a "Getting Started" page with someone.

So in summary, here are the potential benefits I see:
+ easier to modify: because the content is written in markdown, it is easier 
for people change existing pages without knowledge of HTML/CSS/JS
+ easier to contribute: again, because we will use markdown for content, it is 
easier for people to contribute new content
+ more extensible: because Hugo has a large ecosystem, we can tap into the work 
of others
+ more accessible:  this redesign will also have a focus on accessibility so 
all users can engage with the content
+ better SEO:  designing with SEO in mind so that users can find out about AGE 
is important
+ possibly easier to build docs: right now we're using a Github workflow to 
generate these, and we could possibly wrap all of this into a single step of 
static site generation with Hugo
+ possible blog:  another important aspect of both SEO and community engagement 
is a blog, which can show examples and use cases of AGE's new functionality 
with each release. The approval process for blog posts should probably part of 
a separate conversation.

Looking forward to hearing the community's thoughts.

Thanks,
Nick Sorrell

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