Hi, I was thinking about some requirements for the logo.
For starters I was wondering where the name Avro actually came from. Is it an abbreviation? Or does it have a different source (I'll always like the Hadoop story)? Note that in addition to the (defunct) Aircraft builder Avro there is also a Dutch tv broadcaster called Avro ( https://en.wikipedia.org/wiki/AVRO and https://en.wikipedia.org/wiki/AVROTROS ). Regarding the logo itself I have these proposal points which are partially generic and partially my personal opinion: - Must be unique and not similar to anything "out there" - Show either something of the name (Like Beam, Airflow, Ant, Drill) or what it does (like Mahout) - Must be available in a vector format (SVG) so it can be scaled with full accuracy. - I like a few colors and for practical reasons I propose to limit it to about 5-10. (so like Iceberg, not like Flex with the gradients) - I think we will need 2 variants: Square/Circle (social media, favicon, etc) and rectangle (top banner). Niels Basjes On Fri, Jun 24, 2022 at 5:40 PM Ryan Skraba <r...@skraba.com> wrote: > I think the square (or round) canvas is a really good idea -- it would > allow an Avro file to have a meaningful icon, for example, in a file > explorer. > > For me, I'm not particularly attached to the current style, or colour, > and I think giving some freedom to a designer could really bring > something neat! > > Even if I'm fond of our existing logo, I'm always amazed at the > beautiful logos that have been contributed to different projects > (https://www.apache.org/logos/) > > The keywords I'd like to see evoked are: fast, small (efficient), > reliable. Wings fit those keywords but they aren't the only option > (nor are those the only keywords). > > Ryan > > On Thu, Jun 23, 2022 at 10:16 AM Oscar Westra van Holthe - Kind > <os...@westravanholthe.nl> wrote: > > > > Hi, > > > > To change the logo, I propose we gather both requirements and ideas. > > > > For example, I'd like a logo that fits better on a square or round > canvas. > > Especially at small sizes (icons), the current logo is too flat IMHO. > > > > On the same note, I like that the current logo allows varying degrees of > > detail in the wings (for various sizes). > > > > As for ideas, mixing aviation with data flow usually gives you a mix of > > wings and a wave. But there are already many logos in that theme... > > > > These are my 2ct.. > > > > > > Oscar Westra van Holthe - Kind <os...@westravanholthe.nl> > > > > Op wo 22 jun. 2022 21:29 schreef Ryan Skraba <r...@skraba.com>: > > > > > Hello all! > > > > > > Even if our current logo is a nice homage, there are many, many > > > advantages to using original art for a project logo, and it's > > > important that there's no question of confusion with other marks. > > > > > > If we were to change the Avro logo, how would the community propose we > > > go about doing it? What would we like to see? > > > > > > Despite the horrible cliché of "paying a designer in exposure", it's > > > kind of what we all do in Open Source! I think it would be > > > appropriate to give a nice shout-out on the project web page. > > > > > > My opinion: this doesn't block the 1.11.1 release, but it's something > > > we should do in parallel, sooner rather than later, in order to be > > > able to have project materials for ApacheCon in October. > > > > > > All my best, Ryan > > > > -- Best regards / Met vriendelijke groeten, Niels Basjes
