[ https://issues.apache.org/jira/browse/AVRO-3554?page=com.atlassian.jira.plugin.system.issuetabpanels:all-tabpanel ]
Oscar Westra van Holthe - Kind updated AVRO-3554: ------------------------------------------------- Attachment: cuttlefish oscar.svg > Create original art for the Avro logo > ------------------------------------- > > Key: AVRO-3554 > URL: https://issues.apache.org/jira/browse/AVRO-3554 > Project: Apache Avro > Issue Type: Improvement > Reporter: Ryan Skraba > Priority: Major > Fix For: 1.12.0 > > Attachments: OldAsmLogo.png, cuttlefish oscar.svg > > > There was a quick discussion with Apache Trademarks along the lines "If it > ever came to a legal challenge, would we care enough to defend our usage? If > not, changing it discreetly and voluntarily is the best route." > The result: we _must_ change our logo this year to some original art. > > Criteria for a new logo, as discussed on the mailing list: > [https://lists.apache.org/thread/m5w7fmkjnrl8m4hlbw8xhzr4v69xg3ml]: > Must: > * be unique and not similar to anything “out there” > * be available in a vector format (SVG) so it can be scaled with full > accuracy > Should: > * show either something of the name (like Beam, Airflow, Ant, Drill) or what > it does (like Mahout, Bookkeeper, Ratis, Pulsar) > * have 2 variants: Square/Circle (social media, favicon, etc) and rectangle > (top banner) > Could: > * have the banner logo be the compact logo with the name attached, or more > elaborate > Would: > * have limited colors; at most 5-10 (so like Iceberg, not like Flex with the > gradients) > > _To allow sufficient artistic freedom, we should limit new requirements. > Instead, please add ideas in the comments._ > > See [https://www.apache.org/logos/] for many examples -- This message was sent by Atlassian Jira (v8.20.10#820010)