Hi folks,
I wanted to share some exciting news that Google is starting to leverage Hootsuite and Brandwatch as social listening and engagement tools to streamline engagement and measure impact of content produced by open source projects. We will do this to listen to our user and contributor communities, identify use cases, gather feature requests, and engage with people who need support. Proposal to PMC Connect Apache Beam’s social media accounts to Hootsuite and Brandwatch to produce content and monitor impact. This request would enable us to execute on the communication strategy that Maria Cruzwe has developed for Apache Beam [1 <https://cwiki.apache.org/confluence/display/BEAM/Communication+strategy>]. To connect Apache Beam’s social media accounts, I’d like to ask the PMC if I could get access to the Apache Beam social media accounts to connect them to the platform and produce content for the project. By having access to the Apache Beam channels, I could help monitor and answer questions, capture and send questions over to the mailing list, and engage with the community. I could also commit to share with our community a monthly report of Beam’s brand value, the feature requests and bugs identified, as well as the impact of the content produced and published through the platform. I would love to hear your thoughts! -- Additional Context What is Hootsuite? Hootsuite is a social media management system that is used to help track and manage social network channels. It enables companies to monitor what people are saying about the brand and help teams respond instantly. What is Brandwatch? Brandwatch is a social listening platform that is used to get access to the world’s largest library of consumer registration. Brandwatch helps companies understand positioning within the market by accessing data from 100 million sources and over 1.3 trillion posts. Why are we using a social listening tool? We want to listen to our user and contributor communities to identify areas where we can support and engage them. What are the benefits of using Hootsuite and Brandwatch? - Understand Apache Beam’s positioning in the Streaming Analytics Market - Increase brand recognition through SEO optimized content - Engage with new users - Help and support users who need help What social media platforms will we be listening to? The social media platforms that we will monitor are: Twitter, LinkedIn, Reddit, Medium, Stack Overflow, GitHub, Jira, and Pony Mail. [1] https://cwiki.apache.org/confluence/display/BEAM/Communication+strategy -- Brittany Hermann Open Source Program Manager (Provided by Adecco Staffing) 1190 Bordeaux Drive , Building 4, Sunnyvale, CA 94089 <https://www.google.com/maps/search/1190+Bordeaux+Drive+,+Building+4,+Sunnyvale,+CA+94089?entry=gmail&source=g>
