While we are on the subject of marketing indicators, what about showing the trend of adoption of the "Open Document" (still pending ISO approval ?)?
Though one major selling point of OOo is that it can do things similar things as MS Office but for cheaper, it seems that the od* format is a unique strength representing the new buzzword "open standard." Such an indicator could be very easy to create with the cooperation from Google. They already have filetype based searches. An index of popular document categories could be created and updated automatically show od* percentages. This also might motivate supporters of OOo to post more documents online in the od* format in order to gradually push OOo's index numbers up. Perhaps it wouldn't even have to be Google, just a spider that would periodically take a random sample and calculate percentages based on file extension? On Tue, 01 Feb 2005 10:51:32 +0800, Jacqueline McNally <[EMAIL PROTECTED]> wrote: > Anthony Long wrote: > > There was a thread in which Andrew Aitken indicated he would check with > > contacts at research firms regarding tracking of OOo. Have you gotten > > to this yet? > > > > One of the reasons we missed the recent Wired magazine article on open > > source vs. msft market share is because we didn't have statistics like > > these. > > Wired would know that this is a difficult task and one that we have been > attempting to solve for some time now, such that we could not respond to > a journalist with a number that is not supported with references. > > Sam Hiser was very active in this area and contributed much into the > current survey. He put a lot of effort into establishing "hard" numbers, > and while not always supported, had some good arguments to back them up > and get you thinking. > > The statistics published in the SMP were collected from publically > available documents. John and I found a few sources of industry research > reports that may well take OpenOffice.org into account. I would like to > think so when you pay 100s-1000s of dollars for the reports. Note: I'm > not sure whether we included references to the reports in the > bibliography unless we used them. Perhaps we may set up a further > reading section on the MP. > > If I wished to use funds on the surveys and reports, I would want to > know how they collected and analysed the data to include OSS, for > example, OpenOffice.org. And I guess if we know this, we would be doing > this ourself. > > Cristian's work on the survey inconjunction with other data was showing > promising results and we want(ed) to have a new survey ready for 2.0. > However, very few people have contributed or provided feedback to get > this task off the ground. See my quote from another mail of 30 Aug 04: > > "Cristian's initial call (3 May 2004) for comment and volunteers was > cross-posted to [EMAIL PROTECTED] and [EMAIL PROTECTED] > > http://native-lang.openoffice.org/servlets/ReadMsg?list=com&msgNo=538 > > After receiving no feedback on [EMAIL PROTECTED] and a little from > native-lang participants, we decided that the best place for this > discussion was [EMAIL PROTECTED]: > > http://native-lang.openoffice.org/servlets/ReadMsg?list=com&msgNo=548 > http://native-lang.openoffice.org/servlets/ReadMsg?list=com&msgNo=549 > http://native-lang.openoffice.org/servlets/ReadMsg?list=com&msgNo=550 > > It would be great if you could read Cristian's previous posts, and add > or contribute to http://www.openoffice.org/issues/show_bug.cgi?id=28544 > > If you would like to work with Cristian on the survey, please add > yourself to the cc list of issue 28544. " > > Since then a few more comments have been added to the issue, but it has > not moved forward since then. > > > This is high on my priority as a MarCon, and I want to have something > > resolved by the end of this quarter. Any insight? > > I know journalists do often contact you at the last minute, but please > forward any difficult questions to [EMAIL PROTECTED] > > You may wish to ask Tom Adelstein, Sam's partner how he found "16%". > > See: http://www.linuxjournal.com/comment/reply/8037, "In 2004, we saw > the OpenOffice.org office suite take approximately a 16% share of the > total office productivity market.". > > Market share is extremly important as an indicator for an emerging > product into a market with an establish market leader. As well as one of > the most FAQ by journalists it is also a measure as to the health of a > marketing strategy. We need to know where we are going and whether we > are there yet :) Which is why we try to work on this on [EMAIL PROTECTED] > and now on [EMAIL PROTECTED] > > Regards > Jacqueline > > PS I have cc'd Sam as I don't know whether he is on the BizDev list, but > he is on the [EMAIL PROTECTED] list so I have set the Reply To: there. > > --------------------------------------------------------------------- > To unsubscribe, e-mail: [EMAIL PROTECTED] > For additional commands, e-mail: [EMAIL PROTECTED] > > --------------------------------------------------------------------- To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
