Github user rdowner commented on the issue:

    https://github.com/apache/brooklyn-server/pull/657
  
    This is at risk of being a bike-shed discussion. Let's keep it simple.
    
    * The ASCII art logo is not important. If it is causing debate or trouble, 
then just drop completely. 
    * The name of our product is Apache Brooklyn, so that must appear somewhere.
    * @drigodwin is correct to say we should not be using the `(R)` designation.
    * It is acceptable to say "Brooklyn" sometimes, but only if the full 
"Apache Brooklyn" is mentioned nearby.
    * Just because another Apache project have done "X", doesn't mean they are 
right and we can copy them. During incubation we were bitten by this several 
times.
    
    As long as our product clearly identifies itself as "Apache Brooklyn" then 
I don't have an opinion on aesthetics.


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