I am answering my own question -

Looks like we have to explicitly specify the serializerClass for the
producer like this

from("direct:testingKafka").to("kafka:localhost:9092?topic=test&serializerClass=kafka.serializer.StringEncoder")

This worked. 

Would be nice if it is handled in Camel if possible. I don't know enough
about it or Kafka at the moment to submit a patch. Would like feedback and
I'll see if I can bake it into a pull request.



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