On Android, all Cordova plugins are in the package org.apache.cordova.core. It makes sense to put each plugin into its own package. Aside from 3.0's conceptual shift into "plugins as completely individual entities" and the fact that plugins aren't really "core", here's some rationale:
1. If two plugins have a file with the same name, we'll avoid collisions. For instance, core Cordova has FileHelper.java. This is the wrong place for it in 3.0 and we'd like to move it to the plugins that use it (removing unused methods in each plugin's version). However, this will lead to a collision in apps that use two of these plugins, since they'll both be in the same package. 2. All plugin files will be separated into their packages in your IDE. This makes working on an individual plugin easier—you can see the associated files at a glance. If I'm working on a plugin with multiple files, I shouldn't have to hunt for related files to ensure I'm not missing anything. 3. Since our plugins will be used as starting points for third-party plugins, we won't accidentally encourage plugin developers to use the same namespace. I would propose something like org.apache.cordova.plugin.<plugin_name>.