I did some digging and uncovered the following. The goal here is to get the ASF 
to help the project. I added this info to cadence-release-process.md, 
plugin-release-process.md, and tools-release-process.md.

Begin forwarded message:

> From: Brett Porter <[email protected]>
> Subject: Re: post to announce list
> Date: May 28, 2014 at 7:12:41 PM EDT
> To: Marcel Kinard <[email protected]>
> Cc: [email protected]
> 
> Hi Marcel,
> 
> You need to send a mail to [email protected], sent from your @apache.org 
> email address. You'll then need to wait for the moderator to accept the 
> message. The home page is automatically updated.
> 
> Cheers,
> Brett

Begin forwarded message:

> From: Sally Khudairi <[email protected]>
> Subject: Re: post to announce list
> Date: May 28, 2014 at 8:32:10 PM EDT
> To: Marcel Kinard <[email protected]>, "[email protected]" 
> <[email protected]>
> Reply-To: Sally Khudairi <[email protected]>
> 
> Hello Marcel --I hope you're well.
> 
> I'm the VP of ASF Marketing & Publicity and can help you with major project 
> milestone announcements; feel free to ping me on <[email protected]> regarding 
> any specific news you'd like assistance with.
> 
> If you're interested in being able to establish your own sub-directory on 
> blogs.apache.org --similar to https://blogs.apache.org/OOo/ where you can 
> post your own project updates-- please contact Infra to set up your 
> credentials, the PMC sub-directory, and any other permissions needed.
> 
> If you'd like to post to [email protected], feel free to do so to the list. 
> We'll be happy to moderate it through; please be sure to send in plain text 
> and copy the model of other announcements in the archive(s). I hope this 
> helps!
> 
> Many kind regards,
> Sally
> 
> 
> = = = = = 
> vox +1 617 921 8656 
> aux +1 917 725 2133 
> skype sallykhudairi
> 
> 
>> ________________________________
>> From: Marcel Kinard <[email protected]>
>> To: [email protected] 
>> Sent: Wednesday, 28 May 2014, 13:39
>> Subject: post to announce list
>> 
>> 
>> Hi, I’m a PMC member of the Apache Cordova project. How would I go about 
>> requesting a post to the announce mailing list and an entry in the news 
>> section of the www.a.o homepage? This is for a release of our project, which 
>> appears to be the right place for this kind of thing. Thanks!

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