Perhaps have a look at the announce mails sent by Httpd and Tomcat.

Even though these projects are better known than most, they still
provide a short summary of what they do.
I don't think they read as though written by robots...

On 16 March 2018 at 17:02, Denis Magda <dma...@apache.org> wrote:
> All our previous announcements were formatted precisely the way you suggest.
> However, I haven't fount that template effective. Personally, I archive an
> email immediately if see it's written the standard way and I know nothing
> about the product.
>
> That's why I decided to experiment targeting those who already know Ignite
> and interested in solutions it provided in 2.4. Really appreciate your
> feedback and will see how to incorporate your suggestions for future
> announcements. Just don't like to see emails written by "robots".
>
> --
> Denis
>
>
>
> On Fri, Mar 16, 2018 at 8:34 AM, sebb <seb...@gmail.com> wrote:
>>
>> What is the project about? Why should I be interested in it?
>> [rhetorical questions]
>>
>> The Announce emails are sent to people not on the developer or user lists.
>> Most will have no idea what the project is about.
>>
>> So the e-mails should contain at least brief details of what the
>> product does, and some info on why the new release might be of
>> interest to them.
>>
>> Readers should not have to click the link to find out the basic
>> information
>> (although of course it is useful to have such links for further detail).
>>
>> Please can you add that information to future announce mails?
>>
>> Thanks.
>>
>>
>> On 16 March 2018 at 00:09, Denis Magda <dma...@apache.org> wrote:
>> > Usually, Ignite community rolls out a new version once in 3 months, but
>> > we
>> > had to make an exception for Apache Ignite 2.4 that consumed five months
>> > in
>> > total.
>> >
>> > We could easily blame Thanksgiving, Christmas and New Year holidays for
>> > the
>> > delay and would be forgiven, but, in fact, we were forging the release
>> > you
>> > can't just pass by.
>> >
>> > Let's dive in and look for a big fish:
>> > https://blogs.apache.org/ignite/entry/apache-ignite-2-4-brings
>> >
>> > The full list of the changes can be found here:
>> > https://ignite.apache.org/releases/2.4.0/release_notes.html
>> >
>> > Ready to try then navigate to our downloads page:
>> > https://ignite.apache.org/download.cgi
>> >
>> > --
>> > Denis
>
>

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