Certainly! If (when) this NYC effort works, it will be a good proof of concept 
for expanding to many other locales. 

One idea I had was to target college and university student newspapers, 
especially if we can get free "public service" ad space from them. Students are 
one of our top markets and are strategically a very important group, plus if 
the cost is right our money can go very far.

-Ben
 
On Thursday, June 29, 2006, at 02:33PM, Finn Gruwier Larsen <[EMAIL PROTECTED]> 
wrote:

>Why don't we make this an international campaign?
>
>If it can be done in New York, it can be done everywhere!
>
>Best,
>
>Finn G. Larsen
>
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