On Sun, 2007-11-18 at 03:28 -0800, Gianluigi Cuccureddu wrote:

>  When there are lots of search queries regarding Microsoft problems,
> OO can advertise on these to get at least branding and brand
> recognition, these "keywords" aren't pricy, lots of coverage and a
> positive approach whenever a user is looking for a problem or help.
> With a good landingpage, OO should be able to at least influence the
> mental perceive (un)consiouccely.

Hi Gianluigi,

That sounds like a good idea. Snag is it depends on money and even small
requirements in that respect can be show stoppers as there is no budget
specifically allocated to support the marketing plan. Just recently
there was money available from Sun for marketing but AFAIK there has
been no particular effort to link this specifically to the marketing
plan or delivering against specific targets in the plan. I know that
might seem bizarre in terms of conventional management practice, but
that's the way it is.

Ian
-- 
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