On Mon, 2007-12-03 at 17:45 +1100, Jonathon Coombes wrote: > > We need to come up with a campaign aimed at an 18 - 24 yr old > > demographic > > with best punch for a limited budget. > > > > The idea is to be ready with a pitch when or if further funds become > > available.in the next quarter. > > I agree with Graham in regards to getting in on the new school year. > One particular focus for Australia in particular is based on a new > government coming in and putting forward new education policies for > the coming years. A number of open source groups are combining their > focus on this potential market at the moment, both at the government > level and at the school level. It is currently aimed at primary and > high school level,
The advantage of doing this is that if you hit an element of mainstream IT education and have a compelling argument to get it into the curriculum it will affect every person in the target group. FE and HE are strategically more difficult because the courses are specialist and fragmented into different departments. If you target eg computer science, it's a very much smaller number of people than the 5-16 school population. > I am unaware of a push toward the university > market, but I am sure it will be complemented nicely with the overall > campaign direction. Of course if you hit all 16 year olds, in a couple of years they will all be at university. Ian -- New QCA Accredited IT Qualifications www.theINGOTs.org You have received this email from the following company: The Learning Machine Limited, Reg Office, 36 Ashby Road, Tamworth, Staffordshire, B79 8AQ. Reg No: 05560797, Registered in England and Wales. --------------------------------------------------------------------- To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
