On Fri, 2008-12-26 at 13:58 +0100, Charles-H. Schulz wrote:
> Hello,
> 
> while many of us are digesting the turkey, I was caught by John Mc 
> Creesh's blog post "the importance of friends": 
> http://www.mealldubh.org/index.php/2008/12/21/the-importance-of-friends/
> Basically this is some results of a marketing survey about 
> OpenOffice.org Friends (and that could mean a lot for any plans on 
> social networks) seem to be our first advocates. Friends tell their 
> friends about OOo, install it on their friends' computers, etc.
> 
> But the interesting and much overlooked trend in that survey, I think, 
> is that to the question on where does anyone look for help on OOo, it's 
> not just the friend who provides the answer, but our good old OOo help 
> section, the one that is embedded with the suite. It's been around for 
> many years, but since this seems to be an important part of the user's 
> experience, I would have like to hear some thoughts on improvements, 
> ideas, and how we can better position that "feature" in our product 'mix'.

Maybe rebrand users in some way as friends. Or maybe establish the
concept of the OOo Family. Users is a bit impersonal and group empathy
and synergy are powerful agents in maintaining any affiliation. 

-- 
Ian
Ofqual Accredited IT Qualifications
A new approach to assessment for learning
www.theINGOTs.org - 01827 305940

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