Hello Graham and all... Having toured the referenced links -- which
certainly do provide a comprehensive overview, replete with critical
detail -- I most heartily agree with the outline posted at
http://wiki.services.openoffice.org/wiki/Short_Term_Marketing_Plan and
double-ditto your bottom line, re: the orchestration of a major promotional
(Trojan Horse) event, "It doesn't have to be serious but it has to be
distinctive and professional." Which to me translates as 'major league fun.'
Is such a 'happy white polar bear' (think CocaCola) 'mascot/event' on the
drawing board? In the works? Because I also agree that if OOo is serious
about 'increasing market share', a fun-themed promotional 'happening' (which
packs a solid whollop of edu-tainment) is the most expedient way to leverage
brand name credibility. This approach is absolutely right.
Thing is, I also realize the gargantuan amount of staging time (at least a
year) and ongoing networking diligence it takes to coordinate circumstances
of substantial promotional swag & sway to leverage a brand name into
marketplace leadership...
Anyway, I by no means have completed an exhaustive review of everthing OOo,
but made some notes, have a few ideas and thot it best to see how well our
thinking meshes before I delve further. Hope all is good for everyone.
~Christine
----- Original Message -----
From: "Graham Lauder" <yori...@openoffice.org>
To: <dev@marketing.openoffice.org>
Sent: Tuesday, August 18, 2009 5:43 PM
Subject: Re: [marketing] HTML version of the newsletter
On Wed, 19 Aug 2009 08:08:23 Christine Louise Beems wrote:
<snip>
In light of all of which I was wondering, is there somewhere a strategic
marketing outline for OO.o that I could review to make my comments most
appropriate to the objectives already set? Or is there some other way I
could useful?
Hi Christine,
Best thing is to first check out http://marketing.openoffice.org for an
overview of the project
The last Strategic Marketing Plan was launched in 2005 and is due for
update.
You can read it at http://marketing.openoffice.org/strategy/
or at http://wiki.services.openoffice.org/wiki/Strategic_Marketing_Plan
Draft materials and discussion documents are generally put up on the wiki,
the
main page is at
http://wiki.services.openoffice.org/wiki/Marketing and a list of draft
documents is at:
http://wiki.services.openoffice.org/wiki/Draft_marketing_documents_index
You'll have to register to add or edit.
That should be enough to be going on with :)
Anyway, thanks to everyone for the convivial welcome. It is a pleasure to
be engaged in substantive conversation about interesting things.
~Christine
Likewise
Cheers
GL
--
Graham Lauder,
OpenOffice.org MarCon (Marketing Contact) NZ
http://marketing.openoffice.org/contacts.html
INGOTs Moderator New Zealand
www.theingots.org
Promotional materials for the well dressed OOo Advocate
http://ooogear.co.nz
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