re: "The 'New Features' page is the next level of detail, again aimed at end
users."
From the perspective of an end user (me) who is proficient with various
productivity applications yet ignorant about the importance/significance of
confirmity with OASIS ODFF/OpenFormula specifications, ISO approved
vendor-neutral document storage, or the standard RC4 algorithm, most of
what's written goes way over my head and -- respectfully -- 'scares' folks
who are of my ilk.
For example, in one instance it seems that what is being said could be
understood to mean that new OOo 3.2 filters enable the loading of many
'unknown file type' documents without trying to figure out what program to
use... but I am not sure if this is actually what is meant or if I have
misconstrued.
I do understand that the New Features page is not intended to be
'promotional' copy. Also that a lot of people have far more literacy with
these various technical improvements and will be favorably impressed by the
things I do not understand.
Still, one of our stated marketing objectives is to gain ground and build
brand identity in the business world, which includes the (technophobe)
business journalists and editors who will come to such pages looking to
comprehend and leaving befuddled... because they don't understand why they
should care about such issues. It just doesn't hook up for them/us that this
all has to do with the stability of the software, including how quickly the
application loads, how little it crashes and how fluidly it works.
Anyway, that's my 3cents. Thanks for listening. ~Christine
----- Original Message -----
From: "John McCreesh" <jp...@openoffice.org>
To: <dev@marketing.openoffice.org>
Sent: Wednesday, December 02, 2009 12:41 PM
Subject: [marketing] [Fwd: [releases] 3.2 New Features page]
---------------------------- Original Message ----------------------------
Subject: [releases] 3.2 New Features page
From: "John McCreesh" <jp...@openoffice.org>
Date: Wed, December 2, 2009 6:31 pm
To: relea...@openoffice.org
--------------------------------------------------------------------------
The text content of the usual 'New Features' page is now nearing
completion:
http://www.openoffice.org/dev_docs/features/3.2/beta.html
When we announce a new release, we issue a Press Release and a posting to
announce@ which list the 'to die for' new features of interest to the
media / end users. The 'New Features' page is the next level of detail,
again aimed at end users. It includes screenshots where possible to
illustrate the new features - see the 3.1 version:
http://www.openoffice.org/dev_docs/features/3.1/
Please have a look through the text and let me know of any factual errors,
or if there's anything missing which end users should know about in the
core product (not extensions).
Thanks as always
John
--
John McCreesh - Marketing Project Lead - OpenOffice.org
Join the hundred million - http://why.openoffice.org
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