Hi Christine, * Christine Louise Beems schrieb:
Please forgive... but I do not understand the need to sub-divide marketing topics to different lists...
Our branding initiative wants to attract people from other projects (website, UX, documentation, native-lang ...) that don't want to be involved in all the other marketing topics. I don't object of including all the elements of branding in the marketing context, but for this we had to broaden our marketing goals not only on all the visual means of OOo representation, but to the feelings of our community members, where we should work on improving their identification with our brand.
that is, in terms of keeping pace with the 'big picture' as simply as possible it seems logical that all marketing-related conversation/discussion take place on the [marketing] list with appropriate subject headings (ie: OOo Branding)...
I think there are too much marketing related topics to keep them on the d...@marketing list.
Following your rationale most of the website discussions should take place here, because attracting people to read our website and download OOo is one of the central marketing topics.
Discussion on preparation for fairs have been decided to be kept off-list, because the people involved don't want to clutter up the list with their mails.
Branding is an important marketing topic, but it is only one spectrum of our work here. I'm quite sure that not everybody subscribed to this list is interested in this area.
With a dedicated list all the people interested in branding can subscribe to this list and follow the discussions there. I strongly hope that you, Christine, may share your experience with us and subscribe to brand...@marketing.openoffice.org.
and personally in terms of effective organizational structure and cohesive/consensus decision making, I think that [art] is a [marketing] sub-topic....
The art project has become a marketing sub-project several years ago. We wanted to get it out of the sub-project status, because our work there became more than designing marketing collaterals, web buttons and CD-covers.
We didn't start the branding initiative as independent project because of it's intensive relationship to marketing and because the time can be spent better than in the infrastructure of a new project.
Best regards Bernhard --------------------------------------------------------------------- To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org
